241 Hotel Club Announces Facebook Competition Winner
To mark the launch of its Facebook page, 241 Hotel Club ran a competition on the social platform. It attracted a huge amount of interest and thousands of new fans, and now, 241 Hotel Club are pleased to announce the winner and runners-up.
Up for grabs was a first prize consisting of a two-night stay in a four star London Crowne Plaza hotel, complete with theatre tickets for two to a west-end hit show. In addition, 50 runners-up were awarded a 12-month membership to 241 Hotel Club UK, which usually sells for £29.99. The number of runner-up prizes was doubled shortly after the competition began to acknowledge the large number of entries and further incentivise people to share the competition with their Facebook friends.
People were required to ‘like’ 241 Hotel Club’s Facebook page in order to enter the competition. It attracted a huge amount of attention and various other websites linked to the page. This generated an unprecedented level of traffic to the 241 Hotel Club Facebook page, which in turn increased fans of the page by the thousands.
The competition was open throughout April and May 2011, and winners were drawn on the 8th June 2011. Barry Cox from Norwich was elated to find out he’d won the top prize, saying “Thank you. My wife will be delighted.”
The 50 runners-up represent a wide demographic of the public from across England, Scotland and Wales. “I was delighted to hear I’d won a runner-up prize in the Facebook competition.” says Alison Cairns from Scotland, “I’m looking forward to taking advantage of some great hotel deals over the coming year. Thanks very much 241 Hotel Club!”
Due to the success of this competition, 241 Hotel Club is planning a second competition to mark the launch of 241 Hotel Club Europe. The Club would like to say a big thank you to partners Intercontinential Hotels Group and Ambassador Tickets for sponsoring the competition’s prizes.
Visit 241 Hotel Club’s Facebook page at: www.facebook.com/241HotelClub
Visit 241 Hotel Club’s website at: www.241HotelClub.com
About The Rocket Marketing Group
Rocket specialises in developing, implementing and managing loyalty clubs, rewards programmes and incentives to drive the acquisition and retention of customers, members and employees.
Established since 2001, The Rocket Marketing Group has a wealth of experience working with clients including sit-up TV channels, JML, Flying Brands and Pitch TV. Whether the brand’s goals are to generate incremental revenue, increase average order spend, drive brand awareness or deliver sales, Rocket’s expertise in crafting innovative marketing partnerships provides genuine customer benefits whilst delivering real business value.
Rocket’s product portfolio includes The Big Savings Club, The Entertainment Club, 241 Hotel Club UK & Europe and The Home & Garden Club. Rocket can create powerful marketing solutions from the existing range or by designing bespoke programmes tailored precisely to the client’s requirements.
Based in Brighton, Rocket’s team of 50 creative, digital, technical, fulfilment and call-centre specialists are fully managed in-house and are supported by leading business systems SAP and Avaya. Rocket is committed to providing a superior customer experience; it is fully accredited with the British Standards Institute’s ISO 9001 quality standard, and is a member of the Direct Marketing Association and Institute of Sales Promotion.
About ISO 9001:2008
Rocket have been awarded this internationally recognised quality standard for the design & provision of loyalty and incentive programmes and customer support services. This covers all aspects of business operations including customer focus, leadership, people, effective processes, continual improvements, relationships and decision-making.
