Following the success of the highly popular 241 Hotel Club UK, The Rocket Marketing Group have expanded into Europe with the launch of The 241 Hotel Club Europe.

241 Hotel Club UK & Europe guides

Working with leading international hotel chain InterContinental Hotel Group, the club offer 2 nights for the price of 1 at hundreds of hotels across Europe such as Crowne Plaza hotels, Holiday Inn hotels and Holiday Inn Express hotels.

Members can enjoy memorable city breaks and family holidays in a fantastic choice of popular destinations such as Rome, Paris, Athens, Prague, Barcelona and Brussels to name but a few.

Andy Huggins, Managing Director of The Rocket Marketing Group said: “We’ve had such a great success with our 241 Hotel Club UK, and we’re confident that expanding this into Europe will also be a hit with customers”

Foot note:

Both clubs are available for promotional use. Please contact Chris Wandel for more details. chris.wandel@rocketmarketinggroup.com

Recognising the importance of social media, The Rocket Marketing Group have launched themselves into the world of Facebook and Twitter to actively engage with members of their benefits & savings programmes.

Rocket began their foray into this fast-moving field in 2010 but stepped up a level in early 2011 by creating a brand new Social Media Executive role. They employed young entrepreneur Jelly Gassman to fill the position and have since been working on a strategy to communicate with existing members using social media.

“Rocket are doing exactly the right thing by developing a social media strategy to engage with their club members,” says Jelly, “They are an inspiring company to work for – other businesses ignore social media at their peril.”

With its straight-forward benefits and obvious appeal, Rocket chose their 241 Hotel Club – offering two nights for the price of one in over 300 UK & Ireland hotels – as the first of its products to be represented on social platforms. Ideal for their target market, Rocket turned their attention to Facebook and created a snazzy page for the 241 Hotel Club. With regular updates and a personal voice, the page represents a community for people to swap travel tips.

To entice members to engage on Facebook, Rocket have launched a competition that runs exclusively on the 241 Hotel Club Facebook page and requires entrants to ‘like’ the page in order to enter. The prize is a fantastic two-night hotel stay for two in a 4* Crowne Plaza London hotel, plus theatre tickets for two to a west end show.

Finding the competition on Facebook couldn’t be easier – just click here. You can also follow the 241 Hotel Club on Twitter @241HotelClub.

241 Hotel Club - Facebook competition page

The competition is open from 01/04/2011 and closes at midnight BST on the 31/05/2011. No purchase or membership necessary to enter. T&Cs apply.

The Rocket Marketing Group is based in Brighton. They specialise in developing, implementing and managing loyalty & membership programmes and consumer rewards, driving customer retention and generating incremental revenue. If you are interested in Rocket’s range of consumer rewards or membership programmes, please contact us on 0845 241 2135.

The Rocket Marketing Group has successfully passed its yearly ISO:9001 accreditation assessment with the British Standards Institution (BSI). Assessors found no outstanding issues and praised Rocket in their assessment report, stating they showed a ‘strong focus on customer service and development of the organisation’.

The annual assessment is designed to review the ongoing capability of Rocket’s Quality Management System in meeting ISO 9001:2008 standards, and to identify opportunities for further business and system improvements in the future.

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As the UK’s airports begin to tentatively open their doors to the public following a week of travel chaos, experts are beginning to calculate the cost of unprecedented disruptions to British air travel.

While it’s clear that the airlines have lost huge amounts of money (around £1.1bn according to the International Air Transport Association), the cost to British tourism may yet prove to be negligible.

In fact, many industry experts believe the UK’s visitor economy may actually benefit in the long term, as the delays, cost, and discomfort suffered by stranded holiday makers may cause people to think twice about holidaying abroad in the future. (more…)

Guthy-Renker the US owned beauty and fitness products company has joined up with The Rocket Marketing Group to offer a first-ever loyalty reward scheme for its UK customers.

Rocket will now promote its Big Savings Club programme with Guthy-Renker to maximise client retention through its home shopping channels.

One of the fast growing, fully integrated, service providers in the Membership, Rewards and Incentive arena, Rocket will operate their Club for Guthy-Renker, bringing a whole host of new discounted services and benefits to the mix – all well aligned to Guthy-Renker’s demographic.

“We’re delighted to be working with Guthy-Renker” says Andy Huggins, MD of Rocket. “our programme will offer Guthy-Renker’s customers a fantastic range of non-core benefits and savings, and be a strong support to their customer retention.”

Phil Haslam, UK Area Manager, Guthy-Renker said “we’ve had great success establishing our business in the UK and are always open to fresh thinking and looking for new initiatives – even more so in today’s highly demanding climate. We’re really looking forward to working with Rocket”

The Guthy-Renker Big Savings Club launches on February 25th 2009.

The Rocket Marketing Group has had a bumper start to its New Year with record demand for its services. Rocket has seen a 50% increase in its first quarter trading, against last year.

The Rocket Marketing Group is the UK’s fastest growing developer of Reward, Incentive and Membership Programmes. During 2008 it launched a series of bespoke new national schemes including The JML VIP Savings Club, The Home & Garden Club and an enhanced The Midweek Dining Club.

Being a vertically integrated company and independent of outside suppliers, The Rocket Marketing Group can build bespoke client solutions, and white label a range of standard products, very efficiently.

“Despite the gloomy headlines we are finding that our Membership Schemes and Reward Programmes, which are inherently revenue generating for our clients, are just what brand owners need to augment their businesses during these harsh times” says Andy Huggins, Rocket Marketing Group’s MD. “We have invested wisely during 2008 and further developed our sophisticated in-house infrastructure, allowing us to implement a wide range of client schemes very cost-efficiently.”

The Rocket Marketing Group announces a new signing with New Image TV for its national rewards programme The Big Saving Club.

Rocket makes an ideal partner as its club programme perfectly match New Image TV customers by offering a huge range of discounted offers and savings.

“New Image TV were looking for a reward scheme that would complement their key target sectors whilst being well aligned to their customer demographic. We have an appropriate offering in each category” says Andy Huggins, Rocket’s MD. “This will not only incentivise category sales, but will also create new and incremental revenue opportunities that would otherwise not have been available to them. We’re very pleased to have been selected by such a forward thinking company”.

Jim Coleman, CEO of New Image TV said “We’re delighted to be working with The Rocket Marketing Group. Having looked closely at the various club providers in this industry, we selected Rocket on reputation and their commitment to delivering both an excellent product and a quality customer experience.”

We have just launched our brand new corporate site, with some great new information about The Rocket Marketing Group including our latest news and updates, our core values, info about the team and a selection of our key products and services that are helping to bring substantial savings to our members!

There’s never been a better time to get in contact, and see how we can work together.

We are delighted to have now been awarded accreditation for ISO9001:2000 from The British Standards Institute.

This very much supports our policy and intentions to consistently provide excellent customer and client service, and to strive for continuous improvement.

ISO 9001 is by far the world’s most established quality framework, currently being used internationally in 161 countries, and set the standard not only for quality management systems, but management in general. BSI were the world’s first national standards body and have been called a ‘superbrand’. It is perhaps best known and recognised by the Kitemark logo. This is clearly a great testament to our dedication and achievements in operating at the highest level of service and quality.

We have now re-released a newly designed and fully functional Big Savings Club website.

As part of our commitment to continuously improving our products and services, this new site is a major step forward both in terms of design and functionality. The new site allows the customer much greater interaction with the offers, together with real time integration to SAP and our in house Membership Services team.

The new site has taken several weeks to develop, and will be used as our technical template going forward. Over the next few weeks you will see new releases of all our club sites.