The Rocket Marketing Group has signed an agreement with AEGON Direct Marketing Services Europe Ltd. to be the provider of club benefit programmes to their customers.

AEGON Direct Marketing Services, along with its affiliated companies, is a global leader in the marketing of insurance and membership products via direct marketing. It is part of AEGON, an international provider of life insurance, pensions and asset management, with businesses in over 20 countries and serving 40 million customers worldwide.

Rocket and AEGON Direct Marketing Services will be working closely together to promote non-core offers and benefits to ADMS Europe’s existing and new customers.

This new alliance will allow AEGON Direct Marketing Services to create new business opportunities in addition to enhancing their existing customer offerings. ADMS Europe realises that adding value of this nature will increase their customer loyalty and retention.

The Rocket Marketing Group was selected by AEGON Direct Marketing Services after a review of the UK Market. Paul Thilo UK General Manager for AEGON Direct Marketing Services says:- “We were attracted to Rocket because they focus on creating a high quality product for their customers that is very easy to use and contains a wide range of top branded offers. Their service standards are amongst the best in the industry which made them a reliable partner for our clients and customers.”

Andy Huggins, Managing Director of The Rocket Marketing Group adds, “Rocket is delighted to be working with AEGON, and we are excited about the opportunities this presents. It introduces Rocket to new market sectors and demonstrates the strength and diversity of our product and partner relationships.”

Contact Andy Huggins for more details on 01273 668844 or andy.huggins@rocketmarketinggroup.com or Paul Thilo on 01628 817803 or pthilo@adms-europe.com.

Rocket is launching its first online-only programme, savings website 123Save.co.uk. The site features big brand discounts negotiated directly across a wide range of Rocket’s partners, and with two tiers of membership.

In addition, Rocket is proud to have agreed a partnership with the Teenage Cancer Trust and is donating 10% of all sign-up revenue to the charity.

Prior to the launch of 123Save, Rocket’s range of products had been based around print guides detailing offers and savings available to club members, supported by websites. Due to demand from clients, Rocket is launching a product based solely online.

123Save brings its members top offers, savings and discounts across a wide range of popular online and high street brands. Deals include 20% off Disneyland Paris for two, a free three-month Gourmet Society membership, 10% off pet supplies and up to 50% off Ticketmaster tickets.

Unlike other voucher code websites which piggyback affiliate networks and utilise unguaranteed cashback models to enable them to offer savings to the public, Rocket has direct relationships with all of the retailers featured on 123Save. Users have the option of two tiers of membership: Essential membership is free, and Choice offers higher discounts for £1.99 a month.

“We are very excited about using our existing strong relationships with our partners and knowledge of the savings club market, but applying these to the online world,” said Managing Director Andy Huggins. “It’s also great to be able to support such a worthy cause as Teenage Cancer Trust.”

123Save will initially be launched as a website in its own right, but Rocket is already in talks with clients about launching white label versions of the site to offer savings directly to their own customers.

Based in Brighton, The Rocket Marketing Group specialises in developing, implementing and managing loyalty & membership programmes and consumer rewards. To drive your customer retention and generate incremental revenue, please contact Alan Saunders for more details on 01273 668833 or alan.saunders@rocketmarketinggroup.com.

Teenage Cancer Trust is a registered charity, number 1062559 (England and Wales), SCO39757 (Scotland).

The Rocket Marketing Group is delighted to announce it has signed contracts with Ideal Shopping Direct Limited.

Rocket has produced a bespoke white-label customer Loyalty and Rewards programme for Ideal World customers, offering members a range of savings across a number of lifestyle categories.

One of the UK’s leading award winning multi-channel home shopping retailers, Ideal World sells a range of products – from home & garden to kitchen, technology and craft – via its four TV channels and five websites.

Rocket will manage the entire process of creating the bespoke programme including design, fulfilment and Membership Services.

“We’re very excited to be working with Rocket,” says Alex Hardy, Head of Marketing at Ideal World, “Creating a loyalty and rewards program supports our ethos of bringing great value to our customers, as well as enhancing customer loyalty.”

“This adds further to Rocket’s wide portfolio of bespoke loyalty programmes, demonstrating Rocket’s continuing strong growth and expertise in the sector.” says Andy Huggins, Managing Director of The Rocket Marketing Group. “Rocket is really pleased to be working with Ideal World; we’re looking forward to delivering a fantastic loyalty programme for Ideal World, which will offer strong savings to their customers.”

For more information visit: www.ideal-extras.com

Based in Brighton, The Rocket Marketing Group specialises in developing, implementing and managing loyalty & membership programmes and consumer rewards. To drive your customer retention and generate incremental revenue, please contact Alan Saunders for more details on 01273 668833 or at alan.saunders@rocketmarketinggroup.com.

The Rocket Marketing Group has signed contracts with Allianex International LLC, a leading US provider of computer support offerings, to exclusively launch MyTechCard computer care programme in the UK.

Rocket will use its sector-leading expertise in creating bespoke loyalty & reward programmes to launch MyTechCard UK to this new audience.

MyTechCard UK will provide its members with 12 months’ access to a suite of leading-edge computer care benefits. These benefits include 24/7 live technical support and remote computer repair, Identity Protection software and subscription to PC Optimization software.

“We are excited about this launch and our new partnership with the UK’s leading membership programme provider,” says Stephen Campbell, COO of Allianex International, “The Rocket Marketing Group has earned an enviable reputation for customer excellence, recognised by its ISO 9001 accreditation for quality and service. Rocket’s deep understanding of the UK market provides a perfect opportunity to introduce the highly relevant benefits of MyTechCard UK.”

Andy Huggins, Managing Director of The Rocket Marketing Group, says “We are very pleased to sign this exclusive international partnership with Allianex to launch MyTechCard UK in a brand new market. Allianex is a well-established company and this exclusive contract is further testament to Rocket’s position in the market. MyTechCard UK will be another great product that further diversifies our portfolio of bespoke loyalty & reward  programmes.”

Based in Brighton, The Rocket Marketing Group specialises in developing, implementing and managing loyalty & membership programmes and consumer rewards. To drive your customer retention and generate incremental revenue, please contact Alan Saunders for more details on 01273 668833 or alan.saunders@rocketmarketinggroup.com.

To mark the launch of its Facebook page, 241 Hotel Club ran a competition on the social platform. It attracted a huge amount of interest and thousands of new fans, and now, 241 Hotel Club are pleased to announce the winner and runners-up.

Up for grabs was a first prize consisting of a two-night stay in a four star London Crowne Plaza hotel, complete with theatre tickets for two to a west-end hit show. In addition, 50 runners-up were awarded a 12-month membership to 241 Hotel Club UK, which usually sells for £29.99. The number of runner-up prizes was doubled shortly after the competition began to acknowledge the large number of entries and further incentivise people to share the competition with their Facebook friends.

People were required to ‘like’ 241 Hotel Club’s Facebook page in order to enter the competition. It attracted a huge amount of attention and various other websites linked to the page. This generated an unprecedented level of traffic to the 241 Hotel Club Facebook page, which in turn increased fans of the page by the thousands.

The competition was open throughout April and May 2011, and winners were drawn on the 8^th June 2011. Barry Cox from Norwich was elated to find out he’d won the top prize, saying “Thank you. My wife will be delighted.”

The 50 runners-up represent a wide demographic of the public from across England, Scotland and Wales. “I was delighted to hear I’d won a runner-up prize in the Facebook competition.” says Alison Cairns from Scotland, “I’m looking forward to taking advantage of some great hotel deals over the coming year. Thanks very much 241 Hotel Club!”

Due to the success of this competition, 241 Hotel Club is planning a second competition to mark the launch of 241 Hotel Club Europe. The Club would like to say a big thank you to partners Intercontinential Hotels Group and Ambassador Tickets for sponsoring the competition’s prizes.

Visit 241 Hotel Club’s Facebook page at: www.facebook.com/241HotelClub

Visit 241 Hotel Club’s website at: www.241HotelClub.com

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The Rocket Marketing Group has successfully passed its ISO 9001 re-certification audit with the British Standards Institution (BSI). Furthermore, BSI have expanded Rocket’s certified scope to include the design process alongside the provision of loyalty and incentive programmes and customer support services.

Rocket’s certification under this internationally established standard highlights their strong commitment to quality, service and customer excellence.

Rocket's BSI Certificate

Rocket is annually assessed by the BSI to review the ongoing capability of their Quality Management System in meeting ISO 9001:2008 standards, but this was an extra-special audit three years after Rocket’s initial accreditation.
Based in Brighton, Rocket employ a team of 50 to create and manage a range of membership programmes and consumer incentives. Rocket takes care of every aspect of these products in-house, and the ISO certification applies to all sectors of the business including design, customer focus, leadership, people, effective processes, continual improvements, relationships and decision-making.

The annual assessment also identifies opportunities to further improve business and systems procedures. In last year’s assessment, BSI recommended that Rocket’s design process be included in their future ISO scope, as they showed ‘clear evidence of capability’ towards expanding the certification to include this.

Following their recent audit, the BSI recommended that Rocket not only retain its ISO registration, but have also extended Rocket’s accreditation to the creative design and development part of the business – an excellent achievement.

The inclusion of design is further testament to the continual commitment to the development of Rocket’s business processes over the last 3 years.

The Rocket Marketing Group is based in Brighton. They specialise in developing, implementing and managing loyalty & membership programmes and consumer rewards, driving customer retention and generating incremental revenue. If you are interested in Rocket’s range of consumer rewards or membership programmes, please contact Chris Wandel for more details.

Following the success of the highly popular 241 Hotel Club UK, The Rocket Marketing Group have expanded into Europe with the launch of The 241 Hotel Club Europe.

241 Hotel Club UK & Europe guides

Working with leading international hotel chain InterContinental Hotel Group, the club offer 2 nights for the price of 1 at hundreds of hotels across Europe such as Crowne Plaza hotels, Holiday Inn hotels and Holiday Inn Express hotels.

Members can enjoy memorable city breaks and family holidays in a fantastic choice of popular destinations such as Rome, Paris, Athens, Prague, Barcelona and Brussels to name but a few.

Andy Huggins, Managing Director of The Rocket Marketing Group said: “We’ve had such a great success with our 241 Hotel Club UK, and we’re confident that expanding this into Europe will also be a hit with customers”

Foot note:

Both clubs are available for promotional use. Please contact Chris Wandel for more details. chris.wandel@rocketmarketinggroup.com

Recognising the importance of social media, The Rocket Marketing Group have launched themselves into the world of Facebook and Twitter to actively engage with members of their benefits & savings programmes.

Rocket began their foray into this fast-moving field in 2010 but stepped up a level in early 2011 by creating a brand new Social Media Executive role. They employed young entrepreneur Jelly Gassman to fill the position and have since been working on a strategy to communicate with existing members using social media.

“Rocket are doing exactly the right thing by developing a social media strategy to engage with their club members,” says Jelly, “They are an inspiring company to work for – other businesses ignore social media at their peril.”

With its straight-forward benefits and obvious appeal, Rocket chose their 241 Hotel Club – offering two nights for the price of one in over 300 UK & Ireland hotels – as the first of its products to be represented on social platforms. Ideal for their target market, Rocket turned their attention to Facebook and created a snazzy page for the 241 Hotel Club. With regular updates and a personal voice, the page represents a community for people to swap travel tips.

To entice members to engage on Facebook, Rocket have launched a competition that runs exclusively on the 241 Hotel Club Facebook page and requires entrants to ‘like’ the page in order to enter. The prize is a fantastic two-night hotel stay for two in a 4* Crowne Plaza London hotel, plus theatre tickets for two to a west end show.

Finding the competition on Facebook couldn’t be easier – just click here. You can also follow the 241 Hotel Club on Twitter @241HotelClub.

241 Hotel Club - Facebook competition page

The competition is open from 01/04/2011 and closes at midnight BST on the 31/05/2011. No purchase or membership necessary to enter. T&Cs apply.

The Rocket Marketing Group is based in Brighton. They specialise in developing, implementing and managing loyalty & membership programmes and consumer rewards, driving customer retention and generating incremental revenue. If you are interested in Rocket’s range of consumer rewards or membership programmes, please contact us on 0845 241 2135.

The Rocket Marketing Group have signed an agreement with Pitch TV to provide a brand new bespoke savings club exclusively for Pitch customers.

The Pitch Moneysavers Club is fully branded in line with the look and feel of Pitch’s TV channel and website, and is designed to give their customers great savings on a huge range of products.

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The Rocket Marketing Group have created a brand new bespoke membership programme exclusively for sit-up channels – The Privilege Savings Club.

The club has been fully branded in line with the look and feel of sit-up’s home shopping channels, and has been designed specifically for their viewers.

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