Archive for the ‘Uncategorized’ Category
Monday, September 13th, 2010

The start of Autumn can be a pretty depressing time of year. The evenings begin to draw in, there is a definite chill in the air, and that two week break in the sun is soon just a distant memory as you settle back into the daily grind of work.
Sound familiar? If so, a short hotel break in the UK may be just what you need to beat the end of Summer blues, while providing a fantastic opportunity to see Britain’s Autumnal beauty in all its glory.
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Tags: 10 Great UK Hotel Breaks this Autumn, 241 hotel club, affinity marketing, Autumn Hotel breaks, bespoke loyalty and membership programme, Bristol hotels, brook hotels, Burton hotels, cambridge hotels, Cgheap Hotel breaks, Cheap hotels, Cheshire Hotels, consumer rewards, crowne plaza, Devon hotels, discount club, discount hotels, Dublin hotels, Edinbrough Hotels, exclusive discount, Great Hotel Breaks, holiday inn, hotel deals, london hotels, loyalty and membership programme, Marketing, marlow hotels, mayfair hotels, old english inns, rocket marketing group, Show & Stay, st ivers hotels, York hotels
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Wednesday, June 30th, 2010
With VAT set to rise to 20% in 2011, the retail sector will welcome the news that online sales jumped by 22% in May, compared to 2009 levels.
The online market has become a key sector for businesses, in part due to the financial limitations imposed by the recession. Companies have found marketing and selling their products online to be a very cost effective way of generating revenue and attracting customers, with the latest figures showing that shoppers spent £4.5bn online during May alone.
The research, conducted by the International Media Retail Group (IMRG) found that companies who utilised a range of sales channels had the most success. For example, retailers with both physical stores and online facilities saw year-on-year sales rise by 28%, compared with a rise of just 1% for online-only retailers. (more…)
Tags: advertising promoting, affinity marketing, affinity programmes, bespoke loyalty and membership programme, big savings, brand awareness, brand loyalty, brand value, consumer incentive, consumer rewards, customer experience, customer retention, discount club, discount vouchers, exclusive discount, free promotion, free rewards, hotel deals, incentive marketing, incremental revenue, loyalty and membership programme, loyalty club, loyalty programme, loyalty rewards program, loyalty rewards programme, loyalty scheme, Marketing, marketing techniques, membership programmes, partnership marketing, partnership programmes, promoting brand, promotional marketing, revenue generation, reward customers, reward programmes, rewards scheme, rocket brighton, rocket marketing group, sales promotion, targeted marketing, uk loyalty rewards programme, upsell revenue, voucher, Voucher codes, Voucher sales
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Thursday, May 20th, 2010
One of the more positive trends to emerge from the recent recession is the advent of the discount dining culture. Where regular meals out used to be the preserve of the rich, it now seems that restaurants are opening their doors to a new breed of clientele who are only too happy to eat out once or twice a month, if there’s a discount involved.
Research from comparison website Moneysupermarket.com has revealed that restaurant vouchers are now the most popular of all vouchers claimed online, with diners saving an estimated £3bn in the last year alone.
The number of people in the UK eating out using vouchers has increased by 30% in the last year, with more and more restaurants offering discounts online and through loyalty clubs and reward programmes. With the number of people eating out once a month or more also increasing by 11%, it appears that the stigma of using a voucher to help pay for a meal may be a thing of the past. (more…)
Tags: 241 pizza, affinity marketing, customer loyalty, discount dining, discount dining culture, eat out, incremental revenue, internet voucher, membership programmes, partnership marketing, Perfect Pizza, recession, restaurant codes, restaurant discount, restaurant offer, rocket brighton, rocket marketing, sales promotion
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Wednesday, March 17th, 2010
Companies throughout the UK are reaping the benefit of partnerships with Rocket Marketing. Both Butlins and Haven have reported a substantial increase in revenue at the start of 2010 having joined with Rocket to offer customers up to 50% off the price of their holidays.
Butlins have seen an extra 155 bookings as a result of the promotion, which has generated over £67,000 worth of income since they became part of The Big Savings Club in October 2009. Haven’s involvement with Rocket has resulted in an additional 34 bookings being made to its parks in the first two months of 2010, generating over £9000 worth of revenue. The company has also seen an increase in web traffic to its site following the implementation of its promotion with Rocket. (more…)
Tags: affinity marketing, customer experience, customer retention, discount club
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Wednesday, February 24th, 2010
As published in The Argus, Tuesday, February 23rd , 2010

Tags: affinity marketing, brand awareness, brand loyalty, free marketing, promotional marketing, rocket brighton, rocket marketing, rocket marketing group, sales promotion
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