Create incremental revenue whilst driving loyalty

Loyalty clubs are a collection of hand-picked benefits which appeal to your target audience and are only available to members of the club.

The benefits are likely to include an exclusive discount or reward with the brand to encourage regular and ongoing use of the products or services supplied by the organisation. The loyalty club may also include discounts and rewards with non-competing partners to provide a more comprehensive lifestyle benefits package.

The customer is offered the opportunity to join the club at the point of sale or renewal, usually for an additional fee. In return, the customer receives a membership card (usually the mechanism to redeem the ongoing rewards and discounts), as well as regular communications from the brand and offers to drive repeat purchases.

Different levels of membership can be introduced to command increasing fees for increasing levels of rewards.

The benefits of loyalty clubs from Rocket

• The brand drives additional loyalty from their most profitable customers.
• The brand receives incremental revenue from their existing customers.
• The brand drives increased spend from their existing customers.
• Drive new customer acquisition by adding a recommend-a-friend scheme to the loyalty club.
• The customer receives special privileges that reward them for doing the things they love.
• We can secure discounts and rewards with non-competing partner brands at little or zero cost.
• We can develop relationships with non-competing brands to provide reciprocal opportunities to promote your products and services to the partners’ customers at little or zero cost.

Loyalty Club Options from Rocket

1. Provide one of our existing loyalty club products to your customers:
   a. Zero set up costs: just decide which club to offer and how much discount to give your customers.
   b. Zero ongoing costs: we dispatch everything directly from our dedicated warehouse and our member services team handle all customer enquiries on your behalf.
   c. Receive a fee for every loyalty club sold: Upsell the package to your customers at point of sale and receive incremental revenue whilst driving loyalty.
   d. Your customers receive regular communications: Engage your most profitable customers by promoting new offerings on an ongoing basis to drive further sales.
2. We can create a co-branded or bespoke loyalty club for you
   a. Zero set up costs: just decide what benefits to offer and how much discount to give your customers.
   b. Zero ongoing costs: we dispatch everything directly from our dedicated warehouse and our member services team handle all customer enquiries on your behalf.
   c. Receive a fee for every loyalty club sold: Upsell the package to your customers at point of sale and receive incremental revenue whilst driving loyalty.
   d. Your customers receive regular communications: Engage your most profitable customers by promoting new offerings on an ongoing basis to drive further sales.