At this time of year there is only one thing that people are thinking about – all the chores they have to do for Christmas. As a business or employer understanding the pressures of the people who work for you or buy your goods/ services can help you reward these people with a staff or consumer incentive. Christmas doesn’t have to be stressful for anyone really, whether they stay at home or travel away from it all there’s always an opportunity to enjoy those tasks that are written off as chores. Looking forward to a break makes Christmas more exciting and gets everyone into the spirit of the season, and happy staff/ customers are more likely to reciprocate the goodwill. With the range of deals available such as the 241 Hotel Club (which gives members 2 nights for the price of 1), a hotel staff/ consumer incentive can be presented as a lifeline at this hectic time of year. Here are few ideas of Christmas tasks that can be made fun by turning them into a short break through a hotel club:

Shopping

Buying gifts for every friend and family member can be a daunting task but is a great opportunity to visit a new city. The range of different shops will keep anyone interested and could even inspire some presents that loved ones will be pleasantly surprised with. The evenings can be spent relaxing and having fun so the whole experience feels like a treat rather than a chore.

Visiting loved ones

This can be the most stressful element of Christmas – being trapped in a house with every member of family and possibly in-laws too, it’s just not natural. Situations like this across the country are responsible for many a Christmas time bust-up. So how can people avoid this awkward situation? Stay in a hotel! Just because people spend all day together they don’t have to spend all eve/ night together as well. Holiday Inn is currently running a promotion – offering a 25% discount to put the in-laws up this Christmas. We’re sure that the 241 Hotel club is going to give many members’ families 2 nights for the price of 1 this Christmas and make the festivities run a lot more smoothly.

Cooking

Going on a cooking course ensures making a delicious meal is made enjoyable again. It can help to inspire cooks and make them excited about putting the Christmas dinner together by trying out all new skills that have been learnt. Family members will appreciate the tasty change. Using a hotel club for this kind of break can make a really unique but practical get-away and fantastic opportunity for some quality you-time whilst on the course.

Keeping everyone entertained

The Christmas break is often a long one particularly if there are kids that need to be kept entertained. There are only so many hours the toys will keep everyone occupied before there’s a need to break free from the same 4 walls. Theatre breaks are great and there are so many fantastically magical shows on at this time of year from funny pantomimes to spectacular West End shows. There is sure to be something for anyone’s interests and won’t break the bank, particularly when they get 2 nights for the price of 1.

There are so many interesting and beautiful places to stay in the UK and Ireland so people don’t have to go far for a holiday that can make them feel better, whatever they’re into.

Anyone interested in purchasing a reward such as the 241 Hotel Club as a staff or consumer incentive or partnership marketing reward please Contact Us. The club enables members to enjoy 2 nights for the price of 1 at over 300 hotels throughout the UK and Ireland, so is a great staff or consumer incentive for anyone.

These harsh economic times have seen a massive change in the way we all purchase products/ services. The taboo on bargain hunting has long been lifted and it’s all about the consumer trying to outsmart the business so they can get more for less. But this culture in turn has led to a decline in brand loyal consumers as they search around for the best deal available to them. The unsettled nature of consumer spending has helped superstores such as Tesco and Morrisons who can trade under the banner of value all under one roof – a one-stop-shop for everything, but surely this type of shopping experience is devoid of any emotional tie or specialist knowledge? So what can every other business do to compete and catch the attentions of the fickle consumer? Here are a few of our ideas:

1. Start with the basics! In recent years we seem to have forgotten that providing a service that’s good enough for customers to recommend is one of the best ways to advertise a brand. If a customer recommends a brand to their friends and then those friends recommend the brand to their friends the customer base could grow significantly. By neglecting your customers’ word of mouth promotion, all other marketing is futile. Providing a great customer experience is the easiest way to get talked about online too. Tools like twitter are all word of mouth based like real life – just to a much bigger captive audience. Plus in these harsh economic times it has become even more important to tap into the online and free marketing options.

2. A loyalty card is a good consumer incentive but it’s a big expense and a lot of businesses now have them so how effective are they? In today’s world surely customers want a consumer incentive that’s a little more immediate? One immediate option is a sale, but many sectors are already saturated with these. So how about rewarding consumers by working with a third party business? These consumer incentives can be anything from 2 nights for 1 at a hotel or free pampering treatment to a free 2 for 1 Movie and Game Rental Card. They can be vouchers that are distributed physically, online or virally.

3. Market your business and staff as specialists in the field – it’s doubtful that the checkout lady at Tesco knows anything about the electrical goods she’s selling. Make your product/service knowledge and customer service something that stands out from competitors and people might just choose you. Niche businesses will always benefit from the power of word of mouth too – but also consider well targeted campaigns like placing discounts and offers in a media that’s relevant to your industry!

4. If all else fails – if you can’t beat ‘em join ‘em. Offer your consumers more. Sell a loyalty and membership programme or discount club such as The Big Savings Club or The Entertainment Club to your customers, the non-competing brands will help give a good association and back up the products that you already offer. Consumers will see the loyalty and membership programme or discount club as a reward for using your brand and extension of the goods/services that you offer. One step further would be to make the club bespoke so all the discounts are presented under the umbrella of your brand, a good example of this is the JML VIP Club. Loyalty and membership programmes or discount clubs area a free marketing solution as they are usually set up or run by a third party agency. In fact it can be a way for large businesses to earn substantial incremental revenue, whilst a third party such as The Rocket Marketing Group manage the programme and its members (your customers).

5. Loyalty and membership programmes or discount clubs can be used to feature a discount and then distributed by other non-competing businesses. Your discount will be presented to a new sector of consumers in association with other brands encouraging new customers to become loyal to your brand. This is a quick and easy free marketing solution that is handled by loyalty and membership programme or discount club agency such as The Rocket Marketing Group. All your business has to do is offer an exclusive discount to discount club members.

Contact Us if you are interested in free marketing solutions such as developing a loyalty and membership programme, featuring your business in a loyalty and membership programme or purchasing rewards as a consumer incentive.

With Brits spending more and more time holidaying at home on ‘staycations’, we wanted to explore the UK and Ireland to find our favourite city break destinations, seeing what there is to entice tourists there and which businesses are potentially profiting from this increased trade. There are so many different areas in the UK and Ireland, each individual in what they have to offer tourists. And as companies such as The Rocket Marketing Group launch discount clubs like the 241 Hotel Club, which gives members 2 nights for the price of 1 at over 300 hotels, the UK and Irish tourism trade really can now compete with the rest of the world for offering affordable yet interesting and unique holidays.

Bournemouth

Famous for its expansive sandy beaches and warm south coast climate this is a popular destination for old and young alike. There are plenty of attractions, many focussed around the seafront, making it a major competitor to the traditional beach holiday abroad. Providing the sun stays shining tourists can spend hours enjoying the beach for free. Every business from ice cream vans to clothes shops and restaurants benefit from visitors who can spend money that they’ve saved by getting 2 nights for the price of 1 at their hotel.

Brighton

Or London-by-the-sea as it is known is a bustling seaside resort with plenty to entertain tourists both on and off the beach. In sunny weather the pebble beach is very popular as are the galleries and eateries that sit along the seafront. There is the famous pier with rides and bars plus quirky independent shops that benefit from the busy holiday seasons. There is still plenty to do when the weather is not quite so good such as busy bars, nightclubs and comedy to name just a few. This will always be a popular resort but with cheaper hotel accommodation such as 2 for 1 at Holiday Inn, or Rottingdean, White Horse, people are freed up to really enjoy everything Brighton has to offer.

London

The capital of Britain has activities and sights to interest everyone so people travel from far and wide to see this exciting cosmopolitan city. Traditionally known of as an expensive destination this puts some people off visiting, but with cheaper accommodation like 2 for 1 at Earls Court Holiday Inn Express or further south at Kingston Lodge plus consumer incentives and discount clubs, attractions such as the world-class theatres, galleries, shopping, restaurants, the London Eye and Madame Tussauds become accessible for more people. This city is a great alternative for people who might normally take a break in Paris, Rome or Barcelona.

Cambridge

As one of England’s most treasured historic university cities, Cambridge is a fascinating place to visit. Again, great on a sunny day as you can meander the streets taking in the beautiful architecture, punt down the river or join the locals and go for a cycle. But there’s also plenty to do inside from world-renowned exhibitions, theatres bars and cafes that will benefit from an increase in tourism. This can be achieved by presenting consumers with an affordable romantic break accommodation like 2 for 1 at Cambridge Crowne Plaza.

Manchester

This is just one of the North West’s interesting and vibrant cities, with a reputation for great nightlife including music, theatre and restaurants. This city gives tourists a good time all year round they visit. There are lots of tourist attractions that reflect the strong character of the city such as the working people’s museum and Urbis – a new kind of museum. As in all of the cities featured, all of these attractions would benefit from increased visitor numbers.

York

A beautiful historic city with many unique features, the magnificent Cathedral, Roman city walls, numerous exhibitions and winding streets with independent shops means tourists are spoilt for choice. It can be a romantic getaway or fun-packed and educational holiday destination for all the family. The city caters well for tourists and there are discount clubs and consumer incentives that give savings which could help increase visitor numbers and as a result benefit the city hugely.

Edinburgh

Edinburgh is another city that is geared towards tourists – one of the most popular cities in the UK. The interesting history and many unique and original architectural features make it one of the country’s most beautiful places. There is so much to do all year round and one of the world-famous festivals is a must-see for anyone, as well as sampling some of the regional food and drink specialities. Cheaper hotels or deals such as 2 nights for the price of 1 at Edinburgh Royal Mile Holiday Inn Express may prompt people to plan the trip they’ve always thought of.

Cardiff

Wales’ capital and largest city is a good mix of the heritage of the old and the progressive new. Cardiff is a bustling and interesting city at the heart of this proud country. The tourist attractions range from the historic Cardiff Castle to the modern and monumental National Assembly for Wales and Cardiff Bay, as well as lots of beautiful shops – all of which would benefit from a rise in trade.

Belfast

Belfast makes for an interesting visit with its castle and Victorian heritage, including Botanic gardens plus entertainment at the Grand Opera House or family attractions like Aunt Sandra’s Candy Factory. It’s also a good base to explore the rest of Northern Ireland including stunning natural sights such as Giants Causeway. Tourists can use offers such as the 241 Hotel Club so they can enjoy the beauty that Northern Ireland has to offer.

Dublin

Dublin is the Irish capital and a city that promises everything – an exciting nightlife with trendy bars, traditional pubs and live music plus lots of family attractions and access to some beautiful scenery. This has always been a popular destination all year round but it can be expensive. Discount clubs, consumer incentives and savings on accommodation such as Dublin Blanchardstown Crowne Plaza, could really help more tourists enjoy this complete holiday destination.

These breaks are all unique and the attractions in various locations appeal to a wide selection of people. The diversity of such a small area is what makes the UK and Ireland interesting places for anyone to explore. The 241 Hotel Club offers 2 nights for the price of 1, making it a product with mass appeal and can be used effectively as a consumer incentive, staff benefit, sales promotion tool plus much, much more.

So why not support British tourism while taking advantage of this powerful new promotional incentive? The 241 Hotel Club is available to purchase so if you would like to find out more Contact Us.

Offers correct at time of publication and subject to terms and conditions.

There have been many surveys and reports this year indicating an increase in the number of British people taking their holidays in Britain. Travelsupermarket.com conducted research back in July, showing that 50 % of British holiday makers said that they were most likely to book a holiday in Britain in the next 12 months. The ‘staycation’ as it has been dubbed is a new fashion that is fantastic for the British economy. But as we begin the ascent out of recession, can the British hotel trade continue to compete with the allure of foreign holidays that offer the probability of good weather and escapism from our everyday life?

It’s unfortunate that it has taken a recession for British people to discover that Britain has the kind of diverse landscapes and cultures that can be just as enjoyable and interesting as flying abroad for a holiday. Maybe the good experiences of this year’s holidays will encourage British holiday makers to have a staycation more often. But this element cannot be relied on too heavily as summer memories will soon fade as the winter sets in.

Some of the most popular city breaks in Britain include London, Edinburgh and Brighton. These destinations have seen visitors descend on them this summer giving the tourists a taste for the theatre, historic sites, theme parks plus regional food and drink specialities. Most of these activities don’t rely on sunshine so could survive as an addition to the annual summer sun break or as an interesting alternative to spending hours sleeping on a beach.

The increase in the British tourism trade this year has been in direct response to the recession but we mustn’t forget that it is only in the last 20 or 30 years that foreign travel has become financially possible for the average British family. The rise in cheap package holidays to countries such as Spain and then the increase in budget airlines selling flights abroad for less than it costs in train fares across the country has contributed to British people travelling further a field than British holiday hot spots such as London, Brighton and Blackpool. But as eco/green issues become more widely understood, airport taxes continue to rise and the budget airlines start to fold, this era of cheap foreign holidays could soon be over.

So if British resorts and cities remain competitively priced surely this will contribute significantly to Britain being able to compete with the popular destinations abroad? Hotels have traditionally been the most expensive element of any British break so a consumer incentive that focuses on hotel discounts, whether stand alone or part of a discount club would be a useful sales promotion technique for encouraging the Brits to think twice about holidaying abroad.

A recent sales promotion idea has seen The Rocket Marketing Group launch the 241 Hotel Club. This discount club offers members 2 nights for the price of 1 at major hotel chains including Holiday Inn, Holiday Inn Express, Crowne Plaza, Old English Inns and Brook Hotels, giving members the choice of over 300 hotels across the UK and Ireland. The 241 Hotel Club is a discount club that has been created by The Rocket Marketing Group and will initially be given as a reward to members of its loyalty and membership programmes. The 241 Hotel Club is also intended to be sold as a consumer incentive for other businesses as it is an impressive sales promotion tool that could encourage customers to buy certain products/services. This discount club would be suitable for almost any consumer incentive or employee benefit as it’s a product that most would be interested in whether they are young or old, rich or poor, prefer city breaks or countryside retreats.

There is so much to see, do and be proud of in the UK and Ireland and any initiative that illustrates this and makes it accessible for more people to enjoy, will help the recession hit UK and Ireland.

For more information on our loyalty and membership programmes/discount clubs or if you are interested in purchasing the 241 Hotel Club as a consumer incentive or employee benefit sales promotion tool please Contact Us.

Offers correct at time of publication and subject to terms and conditions.

The Rocket Marketing Group has developed a new hotel club, giving members 2 nights for the price of 1 at a range of hotels throughout the UK and Ireland. Working with major hotel groups, Rocket has created the 241 Hotel Club which includes over 300 hotels. Members can stay at the hotels as often as they like for the 12 month membership term. It’s a fantastic opportunity for 241 Hotel Club members to travel and see the fantastic and varied attractions the UK and Ireland have to offer. With consumers cutting back on their spending, this year has seen a rise in the amount of people taking holidays in the UK and Ireland rather than travelling further afield for their annual break.

Andy Huggins, Managing Director of The Rocket Marketing Group commented: “The climate is perfect to create a fantastic new hotel club. The 241 Hotel Club gives members the opportunity to take a break without having to worry about spending too much money, making short breaks more accessible. It’s also great exposure for the hotel groups involved. They get to market their product, encouraging customers to stay at their hotel. This is a strong marketing tool for the hotel groups.”

The 241 Hotel Club will initially be given as a reward to Annual Members of Rocket’s core membership programmes. Members will be provided with a directory from which they can choose their hotel. Hotel bookings are made directly with the hotel by contacting the hotel group directly, quoting the relevant promotional code.

For anyone interested in purchasing The 241 Hotel Club or for more details visit the website at www.241hotelclub.com or Contact Us.