Posts Tagged ‘brighton restaurant marketing’
Tuesday, September 15th, 2009
As Morrisons announce an underlying profit before tax up 22% to £359m (2008/9: £295m) and the Halifax reporting that house prises rose another 0.8% last month there are now definite signs that the recession is slowing and maybe even that the end of our current economic problems are on the horizon. What does this mean for businesses and the average consumer? Will consumers maintain their spending ransom on businesses, forcing them into drastic recession solutions or will we eventually see the end of the sale season?
It’s hard to know whether people have just changed their spending habits and this is how it is going to stay or if it’s just a fashion/fad/phase that will pass. Businesses and marketing departments definitely have a tough road ahead rebuilding the worth of recession battered brands. This has been an important era for marketing as the spending culture has changed so dramatically. In some cases this is not just due to the recession but the increasingly wide spread use of online shopping, the recession has just acted to highlight the shortfalls of ageing business models – and these are possibly the businesses that won’t emerge from the sale.
Throughout the last year marketers have relied upon discounts and sales as the complete recession solution but now as we move out of this era will the lower prices be forced to remain and move from a desperate recession solution to the norm. All businesses need to start regaining their brand value by ending the sale season and finding other ways to offer consumer incentives. There are other free marketing solutions available which both benefit the consumer and business involved.
These free marketing solutions involve consumer incentives that promote brand loyalty rather than a ‘shop where’s cheapest’ mentality. A good way for businesses to tap into this culture but maintain their brand value is through affinity marketing. This is a free marketing tool which can offer consumer incentives in a number of ways including through loyalty and membership programmes or discount clubs. These clubs work well because they are not exclusively recession solutions. Companies such as The Rocket Marketing Group operate a number of loyalty and membership programmes or discount clubs. Businesses feature in the loyalty and membership programmes or discount clubs as a free marketing solution; all they have to do is offer members an exclusive discount. These discounts act as consumer incentives and they can effectively drive loyalty for the brands featured in the discount club.
If you are interested in free marketing through affinity marketing – featuring your business in one of The Rocket Marketing Group’s loyalty and membership programmes, purchasing a consumer incentive or selling the clubs and generating an incremental revenue please Contact Us.
Tags: 241 hotel club, affinity marketing, brand awareness, brand loyalty, brighton restaurant marketing, consumer confidence, consumer incentive, consumer savings, corporate, customer experience, customer loyalty, customer retention, customer rewards, customer service, discount club, discount marketing, free marketing, free marketing solution, free marketing tool, free promotion, free restaurant marketing, incentive, incremental revenue, loyalty and membership programme, loyalty club, loyalty programme, loyalty proposition, loyalty propositions, loyalty rewards, loyalty rewards programme, loyalty scheme, membership programmes, promotional marketing, reward customers, reward programme, reward programmes, rewards, rewards scheme, rocket brighton, rocket marketing group, sales promotion, savings scheme, the big savings club, the entertainment club, the home and garden club, uk rewards programme
Posted in Articles |
Wednesday, September 9th, 2009
With Brits spending more and more time holidaying at home on ‘staycations’, we wanted to explore the UK and Ireland to find our favourite city break destinations, seeing what there is to entice tourists there and which businesses are potentially profiting from this increased trade. There are so many different areas in the UK and Ireland, each individual in what they have to offer tourists. And as companies such as The Rocket Marketing Group launch discount clubs like the 241 Hotel Club, which gives members 2 nights for the price of 1 at over 300 hotels, the UK and Irish tourism trade really can now compete with the rest of the world for offering affordable yet interesting and unique holidays.
Bournemouth
Famous for its expansive sandy beaches and warm south coast climate this is a popular destination for old and young alike. There are plenty of attractions, many focussed around the seafront, making it a major competitor to the traditional beach holiday abroad. Providing the sun stays shining tourists can spend hours enjoying the beach for free. Every business from ice cream vans to clothes shops and restaurants benefit from visitors who can spend money that they’ve saved by getting 2 nights for the price of 1 at their hotel.
Brighton
Or London-by-the-sea as it is known is a bustling seaside resort with plenty to entertain tourists both on and off the beach. In sunny weather the pebble beach is very popular as are the galleries and eateries that sit along the seafront. There is the famous pier with rides and bars plus quirky independent shops that benefit from the busy holiday seasons. There is still plenty to do when the weather is not quite so good such as busy bars, nightclubs and comedy to name just a few. This will always be a popular resort but with cheaper hotel accommodation such as 2 for 1 at Holiday Inn, or Rottingdean, White Horse, people are freed up to really enjoy everything Brighton has to offer.
London
The capital of Britain has activities and sights to interest everyone so people travel from far and wide to see this exciting cosmopolitan city. Traditionally known of as an expensive destination this puts some people off visiting, but with cheaper accommodation like 2 for 1 at Earls Court Holiday Inn Express or further south at Kingston Lodge plus consumer incentives and discount clubs, attractions such as the world-class theatres, galleries, shopping, restaurants, the London Eye and Madame Tussauds become accessible for more people. This city is a great alternative for people who might normally take a break in Paris, Rome or Barcelona.
Cambridge
As one of England’s most treasured historic university cities, Cambridge is a fascinating place to visit. Again, great on a sunny day as you can meander the streets taking in the beautiful architecture, punt down the river or join the locals and go for a cycle. But there’s also plenty to do inside from world-renowned exhibitions, theatres bars and cafes that will benefit from an increase in tourism. This can be achieved by presenting consumers with an affordable romantic break accommodation like 2 for 1 at Cambridge Crowne Plaza.
Manchester
This is just one of the North West’s interesting and vibrant cities, with a reputation for great nightlife including music, theatre and restaurants. This city gives tourists a good time all year round they visit. There are lots of tourist attractions that reflect the strong character of the city such as the working people’s museum and Urbis – a new kind of museum. As in all of the cities featured, all of these attractions would benefit from increased visitor numbers.
York
A beautiful historic city with many unique features, the magnificent Cathedral, Roman city walls, numerous exhibitions and winding streets with independent shops means tourists are spoilt for choice. It can be a romantic getaway or fun-packed and educational holiday destination for all the family. The city caters well for tourists and there are discount clubs and consumer incentives that give savings which could help increase visitor numbers and as a result benefit the city hugely.
Edinburgh
Edinburgh is another city that is geared towards tourists – one of the most popular cities in the UK. The interesting history and many unique and original architectural features make it one of the country’s most beautiful places. There is so much to do all year round and one of the world-famous festivals is a must-see for anyone, as well as sampling some of the regional food and drink specialities. Cheaper hotels or deals such as 2 nights for the price of 1 at Edinburgh Royal Mile Holiday Inn Express may prompt people to plan the trip they’ve always thought of.
Cardiff
Wales’ capital and largest city is a good mix of the heritage of the old and the progressive new. Cardiff is a bustling and interesting city at the heart of this proud country. The tourist attractions range from the historic Cardiff Castle to the modern and monumental National Assembly for Wales and Cardiff Bay, as well as lots of beautiful shops – all of which would benefit from a rise in trade.
Belfast
Belfast makes for an interesting visit with its castle and Victorian heritage, including Botanic gardens plus entertainment at the Grand Opera House or family attractions like Aunt Sandra’s Candy Factory. It’s also a good base to explore the rest of Northern Ireland including stunning natural sights such as Giants Causeway. Tourists can use offers such as the 241 Hotel Club so they can enjoy the beauty that Northern Ireland has to offer.
Dublin
Dublin is the Irish capital and a city that promises everything – an exciting nightlife with trendy bars, traditional pubs and live music plus lots of family attractions and access to some beautiful scenery. This has always been a popular destination all year round but it can be expensive. Discount clubs, consumer incentives and savings on accommodation such as Dublin Blanchardstown Crowne Plaza, could really help more tourists enjoy this complete holiday destination.
These breaks are all unique and the attractions in various locations appeal to a wide selection of people. The diversity of such a small area is what makes the UK and Ireland interesting places for anyone to explore. The 241 Hotel Club offers 2 nights for the price of 1, making it a product with mass appeal and can be used effectively as a consumer incentive, staff benefit, sales promotion tool plus much, much more.
So why not support British tourism while taking advantage of this powerful new promotional incentive? The 241 Hotel Club is available to purchase so if you would like to find out more Contact Us.
Offers correct at time of publication and subject to terms and conditions.
Tags: 2 for 1 hotel club, 2 nights for the price of 1, 2-4-1 hotel club, 241 hotel club, affinity marketing, affinity programmes, aggressive discounting, brand awareness, brand loyalty, brand value, brighton restaurant marketing, consumer confidence, consumer incentive, consumer incentives, consumer rewards, consumer savings, corporate, customer experience, customer incentive, customer loyalty, customer retention, customer service, discount club, discount hotel club, free marketing, free marketing solution, free marketing tool, free promotion, free restaurant marketing, holiday inn express, holiday promotions, hotel offers, hotel promotion, incentive, incentive marketing, incremental revenue, loyalty and membership programmes, loyalty club, loyalty programme, loyalty proposition, loyalty propositions, loyalty rewards, loyalty rewards programme, loyalty scheme, membership programmes, partnership marketing, promotional marketing, recession solutions, reward customers, reward programme, reward programmes, rewards, rewards scheme, rocket brighton, rocket marketing group, sales promotion, savings scheme, the big savings club, the entertainment club, the home and garden club, uk rewards programme
Posted in Articles |
Thursday, September 3rd, 2009
There have been many surveys and reports this year indicating an increase in the number of British people taking their holidays in Britain. Travelsupermarket.com conducted research back in July, showing that 50 % of British holiday makers said that they were most likely to book a holiday in Britain in the next 12 months. The ‘staycation’ as it has been dubbed is a new fashion that is fantastic for the British economy. But as we begin the ascent out of recession, can the British hotel trade continue to compete with the allure of foreign holidays that offer the probability of good weather and escapism from our everyday life?
It’s unfortunate that it has taken a recession for British people to discover that Britain has the kind of diverse landscapes and cultures that can be just as enjoyable and interesting as flying abroad for a holiday. Maybe the good experiences of this year’s holidays will encourage British holiday makers to have a staycation more often. But this element cannot be relied on too heavily as summer memories will soon fade as the winter sets in.
Some of the most popular city breaks in Britain include London, Edinburgh and Brighton. These destinations have seen visitors descend on them this summer giving the tourists a taste for the theatre, historic sites, theme parks plus regional food and drink specialities. Most of these activities don’t rely on sunshine so could survive as an addition to the annual summer sun break or as an interesting alternative to spending hours sleeping on a beach.
The increase in the British tourism trade this year has been in direct response to the recession but we mustn’t forget that it is only in the last 20 or 30 years that foreign travel has become financially possible for the average British family. The rise in cheap package holidays to countries such as Spain and then the increase in budget airlines selling flights abroad for less than it costs in train fares across the country has contributed to British people travelling further a field than British holiday hot spots such as London, Brighton and Blackpool. But as eco/green issues become more widely understood, airport taxes continue to rise and the budget airlines start to fold, this era of cheap foreign holidays could soon be over.
So if British resorts and cities remain competitively priced surely this will contribute significantly to Britain being able to compete with the popular destinations abroad? Hotels have traditionally been the most expensive element of any British break so a consumer incentive that focuses on hotel discounts, whether stand alone or part of a discount club would be a useful sales promotion technique for encouraging the Brits to think twice about holidaying abroad.
A recent sales promotion idea has seen The Rocket Marketing Group launch the 241 Hotel Club. This discount club offers members 2 nights for the price of 1 at major hotel chains including Holiday Inn, Holiday Inn Express, Crowne Plaza, Old English Inns and Brook Hotels, giving members the choice of over 300 hotels across the UK and Ireland. The 241 Hotel Club is a discount club that has been created by The Rocket Marketing Group and will initially be given as a reward to members of its loyalty and membership programmes. The 241 Hotel Club is also intended to be sold as a consumer incentive for other businesses as it is an impressive sales promotion tool that could encourage customers to buy certain products/services. This discount club would be suitable for almost any consumer incentive or employee benefit as it’s a product that most would be interested in whether they are young or old, rich or poor, prefer city breaks or countryside retreats.
There is so much to see, do and be proud of in the UK and Ireland and any initiative that illustrates this and makes it accessible for more people to enjoy, will help the recession hit UK and Ireland.
For more information on our loyalty and membership programmes/discount clubs or if you are interested in purchasing the 241 Hotel Club as a consumer incentive or employee benefit sales promotion tool please Contact Us.
Offers correct at time of publication and subject to terms and conditions.
Tags: 2 for 1 hotel club, 2 nights for the price of 1, 2-4-1 hotel club, 241 hotel club, affinity marketing, affinity programmes, aggressive discounting, brand awareness, brand loyalty, brand value, brighton restaurant marketing, consumer confidence, consumer incentive, consumer incentives, consumer rewards, consumer savings, corporate, customer experience, customer incentive, customer loyalty, customer retention, customer service, discount club, discount hotel club, free marketing, free marketing solution, free marketing tool, free promotion, free restaurant marketing, holiday inn express, holiday promotions, hotel offers, hotel promotion, incentive, incentive marketing, incremental revenue, loyalty and membership programmes, loyalty club, loyalty programme, loyalty proposition, loyalty propositions, loyalty rewards, loyalty rewards programme, loyalty scheme, membership programmes, partnership marketing, promotional marketing, recession solutions, reward customers, reward programme, reward programmes, rewards, rewards scheme, rocket brighton, rocket marketing group, sales promotion, savings scheme, the big savings club, the entertainment club, the home and garden club, uk rewards programme
Posted in Articles |
Tuesday, August 25th, 2009
The Rocket Marketing Group has developed a new hotel club, giving members 2 nights for the price of 1 at a range of hotels throughout the UK and Ireland. Working with major hotel groups, Rocket has created the 241 Hotel Club which includes over 300 hotels. Members can stay at the hotels as often as they like for the 12 month membership term. It’s a fantastic opportunity for 241 Hotel Club members to travel and see the fantastic and varied attractions the UK and Ireland have to offer. With consumers cutting back on their spending, this year has seen a rise in the amount of people taking holidays in the UK and Ireland rather than travelling further afield for their annual break.
Andy Huggins, Managing Director of The Rocket Marketing Group commented: “The climate is perfect to create a fantastic new hotel club. The 241 Hotel Club gives members the opportunity to take a break without having to worry about spending too much money, making short breaks more accessible. It’s also great exposure for the hotel groups involved. They get to market their product, encouraging customers to stay at their hotel. This is a strong marketing tool for the hotel groups.”
The 241 Hotel Club will initially be given as a reward to Annual Members of Rocket’s core membership programmes. Members will be provided with a directory from which they can choose their hotel. Hotel bookings are made directly with the hotel by contacting the hotel group directly, quoting the relevant promotional code.
For anyone interested in purchasing The 241 Hotel Club or for more details visit the website at www.241hotelclub.com or Contact Us.
Tags: 2 for 1 hotel club, 2 nights for the price of 1, 2-4-1 hotel club, 241 hotel club, affinity marketing, affinity programmes, aggressive discounting, brand awareness, brand loyalty, brand value, brighton restaurant marketing, consumer confidence, consumer incentive, corporate, customer experience, customer incentive, customer loyalty, customer retention, customer service, discount club, discount hotel club, free marketing, free promotion, free restaurant marketing, holiday promotions, hotel offers, hotel promotion, incentive, incentive marketing, incremental revenue, loyalty and membership programmes, loyalty club, loyalty programme, loyalty proposition, loyalty propositions, loyalty rewards programme, loyalty scheme, membership programmes, partnership marketing, promotional marketing, reward customers, reward programme, reward programmes, rewards, rewards scheme, rocket brighton, rocket marketing group, sales promotion, savings scheme, the big savings club, the entertainment club, the home and garden club, uk rewards programme
Posted in Articles |
Monday, August 24th, 2009
It seems like all people want at the moment is the cheapest deal, and that lowering prices and putting huge sale posters up is the only way to entice consumers into a shop/business. But with sale savvy shoppers and the help of internet comparison sites how far can this go? Have prices finally reached rock-bottom and how has this aggressive discounting damaged the perceived value of these items/services? Have we allowed the financial panic to reduce brands’ value? The possible recession solutions have raised so many questions for marketing professionals and as we start to see light through the economic gloom the answers are starting to become clearer.
In hindsight it seems short-sighted of businesses to look at aggressive or competitive discounting as the complete recession solution, for example will Pizza Express ever be able to return their prices to the level they were 2 years ago? Many people only visit Pizza Express if they have a 2 for 1 voucher because there’s always an abundance of vouchers online and you can basically download them whenever you like. A lot has changed from 2 years ago when the brand was known to belong in the upper level of high street chain restaurants, to now when you might think of it as a discount Pizza restaurant. It has not only changed our perceptions of the price but also with it the type of people who eat there – in many people’s view it’s not the experience it once was. By heading such an onslaught of discounts, this recession solution has effectively but gradually and probably unintentionally rebranded their business and the brand value has suffered.
Another example of this recession solution is Waitrose, who introduced their Essentials range, giving customers the opportunity to buy quality produce at a low price. This was in response to reports that supermarket shoppers were switching to own-brand goods to save money. Waitrose has always been known as a more exclusive supermarket and this is surely the primary reason people are brand loyal and choose to shop there; so if people are prepared to pay a premium for your products why change that? Waitrose positioning themselves using the same marketing techniques as less aspirational brands was always going to pose the risk of missing the target market. It’s still early days but isn’t it potentially damaging to long term profits if the brand were to be devalued any further or reach the point where their identity was forced to change as Pizza Express’ has?
These are just two questionable aggressive discounting decisions but they are definitely not alone. Is it therefore possible to give customers what they want whilst marketing your business out of the situation? Reducing the price does tap into the mood of the nation but there are ways to do this which make the discounts appear exclusive rather than the norm. Surely this is less damaging to perceived brand value?
Discount hunters often belong to externally managed loyalty and membership programmes or discount clubs that offer their members’ discounts on a variety of products and services. The discounts offered are seen by members of the discount club as a privilege and the brands’ value remains higher than the discount price.
A good example of this is Champneys Health Resorts which is a company offering premium pampering breaks. It’s important that they remain as an elite product because that’s what makes the product/services appealing, so to aggressively discount them would damage the perception of exclusivity. This doesn’t mean that the recession does not hit their business as it has other businesses but they have to approach discounts in a different way. Champneys have chosen to put a select few offers on their website but also offer a discount to members of The Rocket Marketing Group’s loyalty and membership programmes. The brand is still seen as luxury because the offers are presented in a way that makes customers feel like the discount is special. The 15 % discount they offer The Rocket Marketing Group’s loyalty and membership programme club members is a great offer and has prompted a number of redemptions.
Businesses use loyalty and membership programmes to market their brands to consumers who are specifically looking for a special offer, enticing them to become brand loyal. The idea being, that the members of the loyalty and membership programme or discount club will become brand loyal to the businesses within the savings clubs by giving them what they want in a controlled way. These savings clubs are often offered to businesses as a free marketing option with the proviso that they offer club members a discount on their brand.
The Rocket Marketing Group operates a number of loyalty and membership programmes helping businesses create brand loyal consumers, driving both retention and revenue.
Contact Us for details of how a loyalty and membership programme (discount club) can work effectively for your specific businesses.
Offers correct at time of publication and subject to terms and conditions.
Tags: affinity marketing, affinity programmes, bespoke loyalty and membership programme, brand awareness, brand loyalty, brand value, brighton restaurant marketing, consumer confidence, consumer incentive, corporate, customer experience, customer loyalty, customer retention, customer service, discount club, free marketing, free promotion, free restaurant marketing, incentive, incentive marketing, incremental revenue, loyalty club, loyalty clubs, loyalty programme, loyalty proposition, loyalty propositions, loyalty rewards programme, loyalty scheme, membership programmes, partnership marketing, partnership programmes, promotional marketing, recession solutions, reward customers, reward programme, reward programmes, rewards, rewards scheme, rocket brighton, rocket marketing group, sales promotion, savings scheme, the big savings club, the entertainment club, the home and garden club, uk rewards programme
Posted in Articles |
Wednesday, June 17th, 2009
Back in January a government minister said she could see a few “green shoots” of recovery for the economy. This sparked massive debate both in and out of parliament as some people thought it was far too soon to be making such claims. This month has seen yet more signs of economic improvement therefore reigniting the debate.
The statistics seem to show slight improvements in certain areas such as the recent rise in manufacturing output and house prices, but then unemployment figures still seem to be going up. It is a confusing picture hence the debate.
All the confusion has led experts and studies to show that people are still feeling quite negative about the economy but there are some signs of improvement such as the Nationwide’s monthly consumer confidence index for May that showed a rise in consumer confidence.
Martin Gahbauer, Nationwide’s chief economist, said: “The more modest change in overall consumer confidence this month is no surprise and, as we continue to see contrasting news about the state of the economy, it is likely that confidence will remain fragile. While some reports suggest tentative signs of a slowing in the pace of economic decline, it is important to remember that a number of sectors are continuing to contract and any recovery is likely to be sluggish. What is clear from our findings is that while consumers remain pessimistic about the present situation, they appear to be much more confident about the future than they were at the beginning of the year.”
It is a confusing time economically and it can be hard to know what information is reliable, as much of it is speculation or figures which can be interpreted in a number of different ways.
What’s clear is that even during times of consolidation, businesses need to continue to market their brand and encourage customers to become brand loyal because economic recovery is inevitable sooner or later. This may mean that finding alternative or free marketing solutions to match public spending habits and cultural changes that happen during a recession. Now is a good time to foster relationships with new brand loyal customers so that when the green shoots of recovery bloom, there is a customer base to benefit from.
The Rocket Marketing Group operates a number of loyalty and membership programmes which give businesses a free marketing solution. All the partner business has to do is offer an exclusive discount to the loyalty and membership programme member. Loyalty and membership programmes tap into the current consumer trend of discount shopping. People can become less brand loyal unless the brand offers value as well. Our loyalty and membership programmes collectively have an active membership base of over 100,000 all actively seeking discounts and brands to shop from. The loyalty and membership programmes may be a free marketing solution that helps make sure that businesses do enjoy the green shoots of recovery when they appear.
Contact Us if you would like to discuss a loyalty and membership programme as a free marketing solution for fostering new brand loyal customers for your business.
Tags: affinity marketing, brand awareness, brand loyalty, brighton restaurant marketing, consumer confidence, corporate, customer experience, customer loyalty, customer retention, customer service, free business promotion, free marketing, free marketing solution, free promotion, incentive, incremental revenue, loyalty programme, loyalty proposition, loyalty propositions, loyalty rewards programme, loyalty scheme, membership programmes, partnership marketing, partnership programmes, promotional marketing, reward customers, reward programme, reward programmes, rewards, rewards scheme, rocket brighton, rocket marketing group, sales promotion, savings scheme, uk rewards programme
Posted in Articles |
Wednesday, May 27th, 2009
The British public’s spending habits have changed in the last year, not only with how much they are spending but what they are buying. Consumers expect a bargain and there are plenty of sales on the high street to cater to this. But the changes in peoples’ lifestyles extend beyond the brands they’re buying, as it’s also impacting on the way they spend their time. Striving to save money is no longer a taboo and there is an increasing amount of consumers having money saving fun.
Possibly the simplest example of money saving fun is to make something yourself; this can be anything from clothing to food. The drop in restaurant trade and increase in supermarket profits suggests that more people are cooking dishes and meals themselves – both saving money and spending time on a new hobby. Back in December 2008 electrical store Comet noticed a rise in sales for gifts that were designed to save people money. Sales of coffee machines and breadmakers were up 433% and 1275%. Coffee machines can help Brits save up to £500 on regular trips to the coffee shop and breadmakers produce around three loaves for less than the price of one in the supermarket. Chocolate fountains, were popular in 2007 but in December 2008 were bottom of the wish list, below microwaves and toasters.
In December, Bob Darke, Commercial Director at Comet commented: “Christmas shoppers are taking advantage of great deals with many opting for practical gifts for friends and family that will help them save money in the longer term. This week we’ll have many more deals on a wide range of electrical products to appeal to all our customers.”
The horticultural trades are also performing well in uncertain times and gardening is being taken up by the younger generation as they develop their gardens for social use. The recession is greatly impacting on what young adults are spending their money on and the statistics showing this indicate a definite social and cultural change and a trend towards consumers having money saving fun.
The key findings of the Horticultural Trades Association (HTA) GIM Garden Intentions 2009 survey reveal that: 29% intend to spend more time working in their garden this year, 25-34 year olds are most likely to increase the amount of time working on their gardens (44%). The reasons given for spending more time working in the garden include: prospect of better weather this summer (48%), growing interest in gardening (37%), plans for a major garden overhaul/ redesign (23%), intentions to grow more fruit and vegetables (22%), working less and spending more time at home (18%). For relaxing and entertaining 31% of respondents plan to increase their use of their garden this year. Once again it was the 25-34 year olds that are most likely to spend more time relaxing and entertaining in their garden (42%) this year. 9% also stated that they are cutting back on more expensive pastimes and 8% cutting back on holidays away from home this year – and spending more time in the garden.
We can see the country’s need to save money; even if it means a lifestyle change it doesn’t mean people are enjoying life any less – Brits are actually having fun spending time saving.
The Rocket Marketing Group understands the need to have fun whilst saving money and operates a range of loyalty and membership programmes that offer members exclusive discounts on a range of products and services. The programmes include The Home & Garden Club, The Entertainment Club, and The Big Savings Club. The loyalty and membership programmes all mean that members can have money saving fun, helping them to enjoy themselves more often. The success of these loyalty and membership programmes show that people are actually having fun spending time saving.
Contact Us if you would like to discuss how a loyalty and membership programme can work with your business to encourage consumers to use your products/ services, however they like to spend time saving.
Tags: brand awareness, brand loyalty, brighton restaurant marketing, corporate, customer experience, customer loyalty, customer retention, customer service, free marketing, free promotion, incentive, loyalty club, loyalty programme, loyalty propositions, loyalty rewards programme, loyalty scheme, membership programmes, promotional marketing, reward customers, reward programme, reward programmes, savings scheme, the big savings club, the entertainment club, the home and garden club, uk rewards programme
Posted in Articles |
Tuesday, March 24th, 2009
The current economic climate is forcing businesses to reduce advertising budgets and find new cost-effective ways of marketing their brand, which reflect and respond to the public’s state of mind. Brand loyalty on the high street has gone out of the sale-stickered window as consumers switch products in response to the latest offers. But loyalty and membership programmes such as The Entertainment Club, are a way in which businesses can turn this behaviour to their advantage. Clients offering discounts through The Entertainment Club include: Cineworld, Blockbuster, HMV, Bowlplex, London Pass, Theatre Tokens and Virgin Experience Days.
So the exciting relaunch of The Entertainment Club is a thrilling prospect for businesses looking for a cost-effective way to market their brand. It essentially targets 18 – 30 year olds but has a much wider appeal, by offering exclusive discounts on CDs, DVDs, magazines, food, wine and beer plus activities such as snowboarding and bowling. There are 7 fantastic new offers included such as 10% off quad biking with Quad Nation, 2 hours for the price of 1 at SNO!zone, 10% off clay pigeon shooting with The Big Shoot and every new member of the club will receive 2 free cinema tickets plus discounts at a wide range of restaurants nationwide.
The new website will give members clear and comprehensive information on new, ongoing and seasonal offers as well as articles about the latest film releases and tips on ways to save money and use the member discounts. Membership numbers have predictably increased in recent years, to an ever growing total of 26,000 members. The fun new website will keep these members in touch with the exclusive and exciting world of entertainment.
Andy Huggins, MD of the Rocket Marketing Group comments: “The Entertainment Club has a great new look and a fantastic website that is as informative as it is fun. There are some amazing new discounts for members, on everything from movies and music to fun, food and drink. And because membership numbers are constantly increasing, then so is the opportunity for businesses to promote themselves, during the harsh economic climate.”
Preview memberships are priced at just £1.99 for 21-days and only £29.99 for a full 12 months. Members can enjoy some really great discounts that beat offers on the high street hands down. Here’s just a sample:
25% Off at Odeon Cinemas – watch all the latest movies!
Free Movies for 6 Weeks with Blockbuster – enjoy the latest hit movies from home.
7% Off at PC World – save on big purchases like a brand new computer, printer, scanner, computer games, software and lots more.
£5 Free Voucher at Firebox – have a bit of fun with a great office toy or gift!
Get 4 Free Beers from The Beer Club of Britain! – enjoy some great ales and premium lagers for a lot less.
15% Off London Pass – Visit Windsor Castle, St Paul’s Cathedral, the London Aquarium and lots more great attractions at a big discount.
Tags: brand awareness, brand loyalty, brighton restaurant marketing, customer loyalty, customer retention, customer service, discount dining, free promotion, free restaurant marketing, incentive, leisure reward, lifestyle incentives, loyalty club, loyalty programme, loyalty proposition, loyalty propositions, loyalty rewards programme, loyalty scheme, membership programmes, promotional marketing, reward customers, reward programme, reward programmes, rewards, rocket marketing group, sales promotion, savings scheme, the entertainment club, uk rewards programme
Posted in Articles |
Wednesday, March 18th, 2009
The media will have you believe that we’re all sitting at home afraid to spend any money, amid the fear of redundancy and destitution. How true is this? In reality how is the recession really affecting the way people dine? And what can restaurants offer the public to turn the tide?
A recent survey conducted by the business advisory firm Deloitte found that: “Cost reduction is the top priority in 2009 for senior executives in the food and beverage industry.”
Livebookings, a marketing and real-time booking service for restaurants and diners have analysed their UK figures to monitor the amount of discounts used in their restaurants. Below is the table of results.
| Month |
Average percentage of diners per restaurant using offers |
| April 2008 |
0.75 |
| May 2008 |
0.88 |
| June 2008 |
0.98 |
| July 2008 |
1.15 |
| August 2008 |
1.13 |
| September 2008 |
0.80 |
| October 2008 |
1.23 |
| November 2008 |
0.90 |
| December 2008 |
0.90 |
| January 2009 |
6.85 |
| February 2009 |
2.33 |
| March 2009 (to date) |
1.76 |
The amount of people using offers when booking through Livebookings has clearly increased dramatically. These results are echoed through the many things we hear and read in the media, as prudence seems to have become the latest trend, whatever your financial situation. It is clear that restaurants have taken note as there is a noticeable increase in the number of discounts and ‘credit crunch deals’ available. A popular way restaurants have found to channel these discounts, is through a dining club such as The Midweek Dining Club, Top Table, Taste London. The clubs give its foodie members a full directory of restaurants and special member discounts, easily accessible from comprehensive websites. Dining club membership figures have rapidly increased in the last few years and restaurants are recognising them as an essential tool for promoting their brand and combating the public’s reluctance to spend money.
Lawrence Hutter, Global Head of Food and Beverage at Deloitte, said: “The economic downturn has presented food and beverage companies with new challenges. It is impacting how much money consumers spend but also the way in which they spend it. Footfall in discount grocers is rising and many shoppers are trading down.”
Recognising the need for restaurants to promote their businesses in a different way, based on special offers, The Rocket Marketing Group set up and currently operates The Midweek Dining Club. Our clients have found that it is a great way to promote their restaurants by encouraging potential diners to take advantage of some fantastic discounts. With over 25,000 members, restaurant brands are promoted to a vast customer base. The special offers and discounts range from 50% off the food bill to a free bottle of wine. The best thing is that it’s completely free to register a restaurant with The Midweek Dining Club. All restaurants have to do is provide an offer for club members. It is an effective marketing tool especially for independent restaurants that don’t have a large advertising budget. And because we also pride ourselves on excellent customer service, a partnership with us is a happy experience.
So visit The Midweek Dining Club website for a taste of what we do.
Tags: brighton restaurant marketing, discount dining, free restaurant marketing, free restaurant promotion, loyalty rewards programme, reward programme, reward programmes, rewards programme, rocket brighton, sales promotion
Posted in Articles |
Tuesday, January 13th, 2009
We have just launched our brand new corporate site, with some great new information about The Rocket Marketing Group including our latest news and updates, our core values, info about the team and a selection of our key products and services that are helping to bring substantial savings to our members!
There’s never been a better time to get in contact, and see how we can work together.
Tags: brand awareness, brighton restaurant marketing, corporate, customer retention, drive loyalty, drive revenue, free marketing, free restaurant marketing, free restaurant promotion, increase customer retention, loyalty marketing, loyalty promotion, loyalty rewards programme, reward programme, reward programmes, rewards programme, savings scheme, uk rewards programme
Posted in News |