With the recent announcement that the UK is heading towards a period of deflation, the worry is that consumer confidence will dip further. The fear of businesses is that the public become even more reluctant to make non-essential purchases, especially when the costs of goods are continuing to fall.

According to the Office for National Statistics, the Consumer Price Index was 3.2 per cent in February 2009, up from 3.0 per cent in January 2009. Retail Prices Index (RPI) inflation slowed to 0.0 per cent in February, down from 0.1 per cent in January.

In an already beleaguered market it’s hard to believe that things can get any worse, as surely people have already changed their spending habits as much as they are willing to or can do? But then in a bid to learn from history we have to look at the unfortunately lengthy deflationary period Japan suffered during the 90s and brace ourselves for what could be a long period of deflated consumer confidence. Ultimately though, only time will show us how it will all pan out, so all businesses can do is optimise every selling opportunity.

The Rocket Marketing Group offers a range of reward programmes developed to help businesses drive repeat business, promote brand loyalty and improve consumer confidence, which are important elements for optimising every selling opportunity in hard times. It is completely free for businesses to be featured in one of the reward programme brochures, websites and seasonal newsletters, when they offer an exclusive discount for club members. Membership numbers for The Rocket Marketing Group’s reward programmes have soared in recent years to an ever growing total of 300,000 people, so there is a large base of customers for businesses to engage with.

The Rocket Marketing Group has had a bumper start to its New Year with record demand for its services. Rocket has seen a 50% increase in its first quarter trading, against last year.

The Rocket Marketing Group is the UK’s fastest growing developer of Reward, Incentive and Membership Programmes. During 2008 it launched a series of bespoke new national schemes including The JML VIP Savings Club, The Home & Garden Club and an enhanced The Midweek Dining Club.

Being a vertically integrated company and independent of outside suppliers, The Rocket Marketing Group can build bespoke client solutions, and white label a range of standard products, very efficiently.

“Despite the gloomy headlines we are finding that our Membership Schemes and Reward Programmes, which are inherently revenue generating for our clients, are just what brand owners need to augment their businesses during these harsh times” says Andy Huggins, Rocket Marketing Group’s MD. “We have invested wisely during 2008 and further developed our sophisticated in-house infrastructure, allowing us to implement a wide range of client schemes very cost-efficiently.”

We have just launched our brand new corporate site, with some great new information about The Rocket Marketing Group including our latest news and updates, our core values, info about the team and a selection of our key products and services that are helping to bring substantial savings to our members!

There’s never been a better time to get in contact, and see how we can work together.

We have now re-released a newly designed and fully functional Big Savings Club website.

As part of our commitment to continuously improving our products and services, this new site is a major step forward both in terms of design and functionality. The new site allows the customer much greater interaction with the offers, together with real time integration to SAP and our in house Membership Services team.

The new site has taken several weeks to develop, and will be used as our technical template going forward. Over the next few weeks you will see new releases of all our club sites.