Thursday, April 9th, 2009
Driving loyalty is the priority for a lot of businesses at the moment. As consumers spend less money and shop around more, a loyal customer is increasingly valuable. Rewarding customers is not a new idea but in the current economic climate, it has never been more relevant. When a business is featured in one of our reward programmes, the customers that are gained through this channel have already been rewarded for becoming a member of the Club; giving them an instant positive association with the featured brand. An example of one of these Annual Member Rewards is a free flight to Europe. At a time when people are doing all they can to cut back, this reward is an exciting prospect for consumers.
The Big Savings Club member receives a free flight voucher which gives them a return flight to one of nine city break and beach holiday destinations – Amsterdam, Barcelona, Brussels, Dublin, Edinburgh, Geneva, Malaga, Milan and Paris. The offer excludes the price of airport taxes and passenger service charges but they can still get a fantastic journey at very little cost.
This is a particularly good time of the year for this type of city break. Cities such as Barcelona and Amsterdam are beautiful to stroll around before they become too busy and hot in the summer months. And after the excesses of Christmas people are starting to look forward to their next holiday or city break. Depending on what a business offers, the thought of a city break may even prompt the consumer to spend money on the company’s products or services for their trip. Some of the businesses featured in The Big Savings Club instantly spring to mind when you think of packing for a holiday and could benefit from the free flight offer, including Snappy Snaps, Waterstone’s, Champneys, Debenhams, Avasia Jewellery plus many more. Maybe rewarding customers with a free flight is something your business can benefit from?
We’ve developed a range of reward programmes that businesses can be featured in when they provide members with an exclusive discount on their products or services. It is completely free for businesses to join as a partner and they gain exposure to the club’s extensive membership base that can effectively encourage customer loyalty. Alternatively a business can sell our clubs to their existing customers to provide them with a more complete service and reward customers’ loyalty.
Contact Us for more details and to find out how rewards and reward programmes can help your business.
Offer correct at time of publication and subject to terms and conditions.
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Friday, April 3rd, 2009
The Big Savings Club is one of The Rocket Marketing Group’s most successful rewards programmes, giving members exclusive discounts on everything from holidays and entertainment to shopping and motoring. The club carries obvious advantages for its members, as the exclusive discounts ensure they can maintain a full and luxurious lifestyle even in the harshest of economic climates. The initial benefits for members of the club include a free European flight, free ferry crossing to France, free city cruise break, worldwide accommodation, free hotel accommodation all year round and £400 off a holiday to Florida. All of this is great for the consumer, but the rewards for the partner businesses can be even bigger.
When your own brand’s discount sits along side such big member rewards, the associative value is immense. Consumers feel rewarded instantly and this adds more worth to the exclusive discount they redeem from your business. Plus as a member of a closed group the consumers enjoy a special relationship with your brand. The positive experience for the consumer is translated into a consistent source of revenue for your business.
Brand loyalty is a concept that has become a little lost in the current sale culture of the high street. To find a way around the obstacle of consumer brand-switching is key for surviving the recession and emerging stronger in future years.
With a membership base of over 50,000 people, as a partner of The Big Savings Club you instantly have a receptive audience for promoting your exclusive discount and ultimately, your brand. The fact that partnership is completely free means that it is an extremely cost-effective alternative to other expensive advertising and promotion solutions. And all you have to do as a partner is offer an exclusive discount for members on your products or services. Our existing partners have found the club to be a great form of promotion which delivers real results.
Helen Parkinson, Cottages4you Partnership Account Co-ordinator commented “Cottages4you have been a partner of The Big Savings Club since June 2007 and the bespoke JML Savings Club since 2008. In that time the partnership with the two clubs has generated a total transaction value of £12,746. We have featured in two booklets which have gone out to thousands of customers. It’s an effective way of getting our branding across to consumers.”
As the recession looks set to continue and The Big Savings Club membership numbers continue to grow now is a good time to start gaining big rewards from The Big Savings Club.
We would love to talk to you if you want your business to get a big boost from big savings. Whether you’re interested in promoting your brand by becoming a partner and featuring your business in The Big Savings Club, or if you prefer to join us as a client and gain incremental revenue by selling our clubs to your existing customers.
Contact Us for further information.
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