There are signs that the recession is starting to slow and in some sectors there is even speculation that it has bottomed out. This is fantastic news for the struggling economy and companies that rely on consumer confidence to survive. We’ve seen too many victims of the dismal financial times recently, from large British institutions such as Woolworths to smaller local independent businesses.

Paul Otellini, Intel President and CEO said: “We believe PC sales bottomed out during the first quarter and that the industry is returning to normal seasonal patterns”

As PCs are considered non-essential goods, the rise in the company’s fortunes are probably a reliable clue as to the way in which the economy is travelling. Even the housing market, which many people use as an economic barometer, is starting to show signs of a recovery. The Royal Institute of Chartered Surveyors has just released its Housing Market Survey, which highlighted the recent increase in people interested in buying and how this is starting to translate into actual sales:

“Significantly, the tentative signs of a pick-up in activity have become more broadly based over the past month. New buyer enquiries have now increased for five consecutive months with the positive net balance in March climbing to its best level since September 2003.

More importantly, there is now clear evidence that the higher level of buyer interest is feeding through into actual sales. Newly agreed sales, measured on a net balance basis, rose over the month as did the average sales per surveyor series (for the first time since the tail end of 2007).”

With this in mind it is maybe time for both large and independent businesses to start thinking about how to launch out of the recession positively? How to be the first one to reap the rewards of a healthier economy and build a customer base that is willing to start spending money?

One answer is to start building a loyal customer base now. It is a time for consolidation; when the economy picks up and consumers start spending money again they will probably be spending it on the brand with which they have built a relationship with. If a brand has rewarded consumers during difficult times the affiliation that has been built will more than likely mean that these customers end up rewarding the business through affluent times.

Here at The Rocket Marketing Group our primary focus is to drive loyalty, retention and revenue for both large and independent businesses. Our combined reward programmes have a membership base of over 100,000. Becoming involved with our reward programmes gives both large and independent businesses a free platform to market a brand and tap into an established base of loyal customers. We manage everything end-to-end and in-house so it is an effective and efficient way for businesses to promote products and services.

Contact Us if you would like to discuss what a Rocket Marketing Group reward programme can do for your brand whether it’s a large or independent business.

The British Bankers’ Association reported that the amount banks lending to small businesses rose by 239 million in January, proving that small businesses can still emerge and grow despite the current economic climate. In some instances small and medium sized companies are actually better equipped to deal with harsher times as they can be more streamlined, determined and focused on consumers needs. But are there things that small businesses can do to optimise these advantages and boost consumer confidence?

Commenting on this data, BBA statistics director, David Dooks, said: “There have been net rises in term lending to small businesses each month since last autumn, albeit at levels below last year’s monthly average, reflecting subdued business investment in the economic downturn. At the end of last year, the outstanding level of term lending was some 9 per cent higher than a year earlier. The many small businesses that don’t borrow are drawing on cash reserves to fund current cash-flow needs, such as January’s tax payments. Despite the recession, people are still embarking on new business ventures, as shown by the number of new start-up relationships in early 2009 being in line with last years average.”

There’s always room for small to medium sized businesses to flourish in the current economic climate because of the unique relationships they can foster with their customers. It is so important to get the small details right and build mutually respectful relationships with consumers, as it’s far easier to adapt to individual needs and build brand trust and consumer confidence at a grass roots level. But businesses that rely on reputation and word of mouth can’t afford to make mistakes. So it’s particularly important during the current economic climate to give customers what they need and make sure that their recommendations become an effective form of free marketing. This is something that has become increasingly important and recognised by all businesses, whatever their size.

In its latest quarterly referendum survey, members of the Forum of Private Businesses voted for restoring business confidence (65%) and restoring consumer confidence (63%) as the two issues they most want the Government to prioritise in the 2009 Budget in order to support their businesses.

For smaller businesses, finding ways to reward customers is particularly important when trying to develop and enhance consumer confidence during the current economic climate and that’s why The Rocket Marketing Group offers a number of reward programmes including The Midweek Dining Club, The Home & Garden Club, The Big Savings Club and The Entertainment Club. These are particularly good for small and medium sized businesses to be involved with, as they offer free marketing on a national scale to an ever growing customer base of 300,000 people. All our partners have to do to receive this free marketing, is offer an exclusive discount to our members. It is a way of giving customers something back for remaining loyal to the brand.

The Rocket Marketing Group’s range of reward programmes are also available to be sold to a business’ existing customer base. We currently work with clients such as JML who generate commission by selling a range of clubs to their customers. This gives JML incremental revenue and gives the customers a wider range of products and services at a reduced rate, which they associate with JML, making it more of a one stop shop for consumers’ needs.

The media will have you believe that we’re all sitting at home afraid to spend any money, amid the fear of redundancy and destitution. How true is this? In reality how is the recession really affecting the way people dine? And what can restaurants offer the public to turn the tide?

A recent survey conducted by the business advisory firm Deloitte found that: “Cost reduction is the top priority in 2009 for senior executives in the food and beverage industry.”

Livebookings, a marketing and real-time booking service for restaurants and diners have analysed their UK figures to monitor the amount of discounts used in their restaurants. Below is the table of results.

The amount of people using offers when booking through Livebookings has clearly increased dramatically. These results are echoed through the many things we hear and read in the media, as prudence seems to have become the latest trend, whatever your financial situation. It is clear that restaurants have taken note as there is a noticeable increase in the number of discounts and ‘credit crunch deals’ available. A popular way restaurants have found to channel these discounts, is through a dining club such as The Midweek Dining Club, Top Table, Taste London. The clubs give its foodie members a full directory of restaurants and special member discounts, easily accessible from comprehensive websites. Dining club membership figures have rapidly increased in the last few years and restaurants are recognising them as an essential tool for promoting their brand and combating the public’s reluctance to spend money.

Lawrence Hutter, Global Head of Food and Beverage at Deloitte, said: “The economic downturn has presented food and beverage companies with new challenges. It is impacting how much money consumers spend but also the way in which they spend it. Footfall in discount grocers is rising and many shoppers are trading down.”

Recognising the need for restaurants to promote their businesses in a different way, based on special offers, The Rocket Marketing Group set up and currently operates The Midweek Dining Club. Our clients have found that it is a great way to promote their restaurants by encouraging potential diners to take advantage of some fantastic discounts. With over 25,000 members, restaurant brands are promoted to a vast customer base. The special offers and discounts range from 50% off the food bill to a free bottle of wine. The best thing is that it’s completely free to register a restaurant with The Midweek Dining Club. All restaurants have to do is provide an offer for club members. It is an effective marketing tool especially for independent restaurants that don’t have a large advertising budget. And because we also pride ourselves on excellent customer service, a partnership with us is a happy experience.

So visit The Midweek Dining Club website for a taste of what we do.

We have just launched our brand new corporate site, with some great new information about The Rocket Marketing Group including our latest news and updates, our core values, info about the team and a selection of our key products and services that are helping to bring substantial savings to our members!

There’s never been a better time to get in contact, and see how we can work together.