Loyalty and membership programmes can really help generate customer loyalty because of the positive association consumers feel when belonging to a club and enjoying the privileges and exclusive discounts.

When the average exclusive discount is multiplied by the number of different businesses offering a discount in a loyalty and membership programme the joint saving of a loyalty and membership programme for a member is huge.

The member sees the savings as a whole and therefore what is a relatively small amount for one business can appear to be more to a consumer. This is because the exclusive discounts are seen in the context of the complete amount saved with a loyalty and membership programme, such as The Big Savings Club.

This table shows the real value of the savings that can be made using a sample of the best exclusive discounts Big Savings Club Members can use*:

When members save this much money the associative value for brands featured in The Big Savings Club can be immense. This is the advantage loyalty and membership programmes have over seasonal sales, one-off vouchers and promotions. The loyalty and membership programmes also offer a continual point of reference for members, helping to generate customer loyalty.

The Rocket Marketing Group operates a number of different loyalty and membership programmes. They are free for businesses to be featured in when they offer an exclusive discount to members. The largest of the loyalty and membership programmes The Rocket Marketing Group operate is The Big Savings Club and with over 56,000 members the opportunity to reach a new audience and generate customer loyalty is impressive.

Contact Us if you would like to offer consumers an exclusive discount with your business through a loyalty and membership programme, encouraging consumers to spend money with your company and have a positive experience attached to your brand.

Offers correct at time of publication and subject to terms and conditions. *Big Savings Club savings have been calculated from average UK family spending figures from the “Expenditure and Food Survey” and “Family Spending Survey”, Office for National Statistics, 2006. All member privileges quoted are correct at December 2008 and may be subject to change. All figures have been rounded to the nearest pound.

The Big Savings Club is one of The Rocket Marketing Group’s most successful rewards programmes, giving members exclusive discounts on everything from holidays and entertainment to shopping and motoring. The club carries obvious advantages for its members, as the exclusive discounts ensure they can maintain a full and luxurious lifestyle even in the harshest of economic climates. The initial benefits for members of the club include a free European flight, free ferry crossing to France, free city cruise break, worldwide accommodation, free hotel accommodation all year round and £400 off a holiday to Florida. All of this is great for the consumer, but the rewards for the partner businesses can be even bigger.

When your own brand’s discount sits along side such big member rewards, the associative value is immense. Consumers feel rewarded instantly and this adds more worth to the exclusive discount they redeem from your business. Plus as a member of a closed group the consumers enjoy a special relationship with your brand. The positive experience for the consumer is translated into a consistent source of revenue for your business.

Brand loyalty is a concept that has become a little lost in the current sale culture of the high street. To find a way around the obstacle of consumer brand-switching is key for surviving the recession and emerging stronger in future years.

With a membership base of over 50,000 people, as a partner of The Big Savings Club you instantly have a receptive audience for promoting your exclusive discount and ultimately, your brand. The fact that partnership is completely free means that it is an extremely cost-effective alternative to other expensive advertising and promotion solutions. And all you have to do as a partner is offer an exclusive discount for members on your products or services. Our existing partners have found the club to be a great form of promotion which delivers real results.

Helen Parkinson, Cottages4you Partnership Account Co-ordinator commented “Cottages4you have been a partner of The Big Savings Club since June 2007 and the bespoke JML Savings Club since 2008. In that time the partnership with the two clubs has generated a total transaction value of £12,746. We have featured in two booklets which have gone out to thousands of customers. It’s an effective way of getting our branding across to consumers.”

As the recession looks set to continue and The Big Savings Club membership numbers continue to grow now is a good time to start gaining big rewards from The Big Savings Club.

We would love to talk to you if you want your business to get a big boost from big savings. Whether you’re interested in promoting your brand by becoming a partner and featuring your business in The Big Savings Club, or if you prefer to join us as a client and gain incremental revenue by selling our clubs to your existing customers.

Contact Us for further information.

With the recent announcement that the UK is heading towards a period of deflation, the worry is that consumer confidence will dip further. The fear of businesses is that the public become even more reluctant to make non-essential purchases, especially when the costs of goods are continuing to fall.

According to the Office for National Statistics, the Consumer Price Index was 3.2 per cent in February 2009, up from 3.0 per cent in January 2009. Retail Prices Index (RPI) inflation slowed to 0.0 per cent in February, down from 0.1 per cent in January.

In an already beleaguered market it’s hard to believe that things can get any worse, as surely people have already changed their spending habits as much as they are willing to or can do? But then in a bid to learn from history we have to look at the unfortunately lengthy deflationary period Japan suffered during the 90s and brace ourselves for what could be a long period of deflated consumer confidence. Ultimately though, only time will show us how it will all pan out, so all businesses can do is optimise every selling opportunity.

The Rocket Marketing Group offers a range of reward programmes developed to help businesses drive repeat business, promote brand loyalty and improve consumer confidence, which are important elements for optimising every selling opportunity in hard times. It is completely free for businesses to be featured in one of the reward programme brochures, websites and seasonal newsletters, when they offer an exclusive discount for club members. Membership numbers for The Rocket Marketing Group’s reward programmes have soared in recent years to an ever growing total of 300,000 people, so there is a large base of customers for businesses to engage with.