The club has been fully branded in line with the look and feel of sit-up’s home shopping channels, and has been designed specifically for their viewers.
The club has been fully branded in line with the look and feel of sit-up’s home shopping channels, and has been designed specifically for their viewers.
Companies have always looked to instil loyalty in their customers. It’s an invaluable way of increasing customer retention, generating incremental revenue and growing a business.
Loyalty can be encouraged through a variety of methods, including e-marketing, offering consumer rewards and demonstrating excellent customer service. But perhaps the most effective way of forging a lasting relationship with your customers is by asking for, and acting on, their feedback.
Email marketing has become one of the primary methods of communication for companies looking to generate incremental revenue from new and existing customers.
The strengths of email as a marketing tool lie in its ubiquity, speed and economy, and when used correctly it can be an invaluable tool to generate revenue, drive customer retention and encourage repeat business.
However, with so many companies trying to capture the public’s attention, the competition for click-throughs is fierce, and there are important considerations to keep in mind when starting an email marketing campaign.
With this in mind, The Rocket Marketing Group present a guide to the dos and don’ts of email marketing.
With VAT set to rise to 20% in 2011, the retail sector will welcome the news that online sales jumped by 22% in May, compared to 2009 levels.
The online market has become a key sector for businesses, in part due to the financial limitations imposed by the recession. Companies have found marketing and selling their products online to be a very cost effective way of generating revenue and attracting customers, with the latest figures showing that shoppers spent £4.5bn online during May alone.
The research, conducted by the International Media Retail Group (IMRG) found that companies who utilised a range of sales channels had the most success. For example, retailers with both physical stores and online facilities saw year-on-year sales rise by 28%, compared with a rise of just 1% for online-only retailers. (more…)
Brands have been queuing up to align themselves to the World Cup, as spending on marketing campaigns looks set to top over £1bn by the end of the tournament.
But is this money well spent? While promotional tie-ins have long since provided a golden opportunity for advertisers to tap into the public’s interest, it seems companies are ignoring basic marketing principles in their haste to capitalise on the tournament.
With this in mind, The Rocket Marketing Group present three examples of common ‘Own Goals’ to avoid when promoting your product during the World Cup. (more…)
2009 was challenging to say the least for a lot of businesses as the grip of recession took its toll. The new year has started with signs of recovery but a lot of the same challenges remain – a recent report stated that in certain areas of the UK one in five shops on the high street are now empty. So despite the green shoots of recovery that exiting the recession brings, there is still a long way to go. The question now is what are the tasks for businesses that have survived the recession and now face a transition period? Are marketing options such as sales promotion through rewards and discounts or loyalty and membership programmes going to lead the way or will there be yet more changes in the way consumers spend money? What next for the marketers? (more…)
The Rocket Marketing Group will now be offering their exclusive Blockbuster 2 for 1 Movie & Game Rental Card on PeopleValue’s Advantage website. PeopleValue delivers employee benefit programmes to a diverse range of organisations.
This new offer gives employees who use PeopleValue, the opportunity to purchase the Blockbuster 2 for 1 Movie & Game Rental Card and enjoy two rentals for the price of one, an unlimited amount of times, for a year. The Blockbuster 2 for 1 Movie & Game Rental Card offers a fantastic opportunity for employees that use PeopleValue to enjoy great entertainment more often. (more…)
These harsh economic times have seen a massive change in the way we all purchase products/ services. The taboo on bargain hunting has long been lifted and it’s all about the consumer trying to outsmart the business so they can get more for less. But this culture in turn has led to a decline in brand loyal consumers as they search around for the best deal available to them. The unsettled nature of consumer spending has helped superstores such as Tesco and Morrisons who can trade under the banner of value all under one roof – a one-stop-shop for everything, but surely this type of shopping experience is devoid of any emotional tie or specialist knowledge? So what can every other business do to compete and catch the attentions of the fickle consumer? Here are a few of our ideas:
1. Start with the basics! In recent years we seem to have forgotten that providing a service that’s good enough for customers to recommend is one of the best ways to advertise a brand. If a customer recommends a brand to their friends and then those friends recommend the brand to their friends the customer base could grow significantly. By neglecting your customers’ word of mouth promotion, all other marketing is futile. Providing a great customer experience is the easiest way to get talked about online too. Tools like twitter are all word of mouth based like real life – just to a much bigger captive audience. Plus in these harsh economic times it has become even more important to tap into the online and free marketing options.
2. A loyalty card is a good consumer incentive but it’s a big expense and a lot of businesses now have them so how effective are they? In today’s world surely customers want a consumer incentive that’s a little more immediate? One immediate option is a sale, but many sectors are already saturated with these. So how about rewarding consumers by working with a third party business? These consumer incentives can be anything from 2 nights for 1 at a hotel or free pampering treatment to a free 2 for 1 Movie and Game Rental Card. They can be vouchers that are distributed physically, online or virally.
3. Market your business and staff as specialists in the field – it’s doubtful that the checkout lady at Tesco knows anything about the electrical goods she’s selling. Make your product/service knowledge and customer service something that stands out from competitors and people might just choose you. Niche businesses will always benefit from the power of word of mouth too – but also consider well targeted campaigns like placing discounts and offers in a media that’s relevant to your industry!
4. If all else fails – if you can’t beat ‘em join ‘em. Offer your consumers more. Sell a loyalty and membership programme or discount club such as The Big Savings Club or The Entertainment Club to your customers, the non-competing brands will help give a good association and back up the products that you already offer. Consumers will see the loyalty and membership programme or discount club as a reward for using your brand and extension of the goods/services that you offer. One step further would be to make the club bespoke so all the discounts are presented under the umbrella of your brand, a good example of this is the JML VIP Club. Loyalty and membership programmes or discount clubs area a free marketing solution as they are usually set up or run by a third party agency. In fact it can be a way for large businesses to earn substantial incremental revenue, whilst a third party such as The Rocket Marketing Group manage the programme and its members (your customers).
5. Loyalty and membership programmes or discount clubs can be used to feature a discount and then distributed by other non-competing businesses. Your discount will be presented to a new sector of consumers in association with other brands encouraging new customers to become loyal to your brand. This is a quick and easy free marketing solution that is handled by loyalty and membership programme or discount club agency such as The Rocket Marketing Group. All your business has to do is offer an exclusive discount to discount club members.
Contact Us if you are interested in free marketing solutions such as developing a loyalty and membership programme, featuring your business in a loyalty and membership programme or purchasing rewards as a consumer incentive.
As Morrisons announce an underlying profit before tax up 22% to £359m (2008/9: £295m) and the Halifax reporting that house prises rose another 0.8% last month there are now definite signs that the recession is slowing and maybe even that the end of our current economic problems are on the horizon. What does this mean for businesses and the average consumer? Will consumers maintain their spending ransom on businesses, forcing them into drastic recession solutions or will we eventually see the end of the sale season?
It’s hard to know whether people have just changed their spending habits and this is how it is going to stay or if it’s just a fashion/fad/phase that will pass. Businesses and marketing departments definitely have a tough road ahead rebuilding the worth of recession battered brands. This has been an important era for marketing as the spending culture has changed so dramatically. In some cases this is not just due to the recession but the increasingly wide spread use of online shopping, the recession has just acted to highlight the shortfalls of ageing business models – and these are possibly the businesses that won’t emerge from the sale.
Throughout the last year marketers have relied upon discounts and sales as the complete recession solution but now as we move out of this era will the lower prices be forced to remain and move from a desperate recession solution to the norm. All businesses need to start regaining their brand value by ending the sale season and finding other ways to offer consumer incentives. There are other free marketing solutions available which both benefit the consumer and business involved.
These free marketing solutions involve consumer incentives that promote brand loyalty rather than a ‘shop where’s cheapest’ mentality. A good way for businesses to tap into this culture but maintain their brand value is through affinity marketing. This is a free marketing tool which can offer consumer incentives in a number of ways including through loyalty and membership programmes or discount clubs. These clubs work well because they are not exclusively recession solutions. Companies such as The Rocket Marketing Group operate a number of loyalty and membership programmes or discount clubs. Businesses feature in the loyalty and membership programmes or discount clubs as a free marketing solution; all they have to do is offer members an exclusive discount. These discounts act as consumer incentives and they can effectively drive loyalty for the brands featured in the discount club.
If you are interested in free marketing through affinity marketing – featuring your business in one of The Rocket Marketing Group’s loyalty and membership programmes, purchasing a consumer incentive or selling the clubs and generating an incremental revenue please Contact Us.
With Brits spending more and more time holidaying at home on ‘staycations’, we wanted to explore the UK and Ireland to find our favourite city break destinations, seeing what there is to entice tourists there and which businesses are potentially profiting from this increased trade. There are so many different areas in the UK and Ireland, each individual in what they have to offer tourists. And as companies such as The Rocket Marketing Group launch discount clubs like the 241 Hotel Club, which gives members 2 nights for the price of 1 at over 300 hotels, the UK and Irish tourism trade really can now compete with the rest of the world for offering affordable yet interesting and unique holidays.
Famous for its expansive sandy beaches and warm south coast climate this is a popular destination for old and young alike. There are plenty of attractions, many focussed around the seafront, making it a major competitor to the traditional beach holiday abroad. Providing the sun stays shining tourists can spend hours enjoying the beach for free. Every business from ice cream vans to clothes shops and restaurants benefit from visitors who can spend money that they’ve saved by getting 2 nights for the price of 1 at their hotel.
Or London-by-the-sea as it is known is a bustling seaside resort with plenty to entertain tourists both on and off the beach. In sunny weather the pebble beach is very popular as are the galleries and eateries that sit along the seafront. There is the famous pier with rides and bars plus quirky independent shops that benefit from the busy holiday seasons. There is still plenty to do when the weather is not quite so good such as busy bars, nightclubs and comedy to name just a few. This will always be a popular resort but with cheaper hotel accommodation such as 2 for 1 at Holiday Inn, or Rottingdean, White Horse, people are freed up to really enjoy everything Brighton has to offer.
The capital of Britain has activities and sights to interest everyone so people travel from far and wide to see this exciting cosmopolitan city. Traditionally known of as an expensive destination this puts some people off visiting, but with cheaper accommodation like 2 for 1 at Earls Court Holiday Inn Express or further south at Kingston Lodge plus consumer incentives and discount clubs, attractions such as the world-class theatres, galleries, shopping, restaurants, the London Eye and Madame Tussauds become accessible for more people. This city is a great alternative for people who might normally take a break in Paris, Rome or Barcelona.
As one of England’s most treasured historic university cities, Cambridge is a fascinating place to visit. Again, great on a sunny day as you can meander the streets taking in the beautiful architecture, punt down the river or join the locals and go for a cycle. But there’s also plenty to do inside from world-renowned exhibitions, theatres bars and cafes that will benefit from an increase in tourism. This can be achieved by presenting consumers with an affordable romantic break accommodation like 2 for 1 at Cambridge Crowne Plaza.
This is just one of the North West’s interesting and vibrant cities, with a reputation for great nightlife including music, theatre and restaurants. This city gives tourists a good time all year round they visit. There are lots of tourist attractions that reflect the strong character of the city such as the working people’s museum and Urbis – a new kind of museum. As in all of the cities featured, all of these attractions would benefit from increased visitor numbers.
A beautiful historic city with many unique features, the magnificent Cathedral, Roman city walls, numerous exhibitions and winding streets with independent shops means tourists are spoilt for choice. It can be a romantic getaway or fun-packed and educational holiday destination for all the family. The city caters well for tourists and there are discount clubs and consumer incentives that give savings which could help increase visitor numbers and as a result benefit the city hugely.
Edinburgh is another city that is geared towards tourists – one of the most popular cities in the UK. The interesting history and many unique and original architectural features make it one of the country’s most beautiful places. There is so much to do all year round and one of the world-famous festivals is a must-see for anyone, as well as sampling some of the regional food and drink specialities. Cheaper hotels or deals such as 2 nights for the price of 1 at Edinburgh Royal Mile Holiday Inn Express may prompt people to plan the trip they’ve always thought of.
Wales’ capital and largest city is a good mix of the heritage of the old and the progressive new. Cardiff is a bustling and interesting city at the heart of this proud country. The tourist attractions range from the historic Cardiff Castle to the modern and monumental National Assembly for Wales and Cardiff Bay, as well as lots of beautiful shops – all of which would benefit from a rise in trade.
Belfast makes for an interesting visit with its castle and Victorian heritage, including Botanic gardens plus entertainment at the Grand Opera House or family attractions like Aunt Sandra’s Candy Factory. It’s also a good base to explore the rest of Northern Ireland including stunning natural sights such as Giants Causeway. Tourists can use offers such as the 241 Hotel Club so they can enjoy the beauty that Northern Ireland has to offer.
Dublin is the Irish capital and a city that promises everything – an exciting nightlife with trendy bars, traditional pubs and live music plus lots of family attractions and access to some beautiful scenery. This has always been a popular destination all year round but it can be expensive. Discount clubs, consumer incentives and savings on accommodation such as Dublin Blanchardstown Crowne Plaza, could really help more tourists enjoy this complete holiday destination.
These breaks are all unique and the attractions in various locations appeal to a wide selection of people. The diversity of such a small area is what makes the UK and Ireland interesting places for anyone to explore. The 241 Hotel Club offers 2 nights for the price of 1, making it a product with mass appeal and can be used effectively as a consumer incentive, staff benefit, sales promotion tool plus much, much more.
Offers correct at time of publication and subject to terms and conditions.