The Rocket Marketing Group have created a brand new bespoke membership programme exclusively for sit-up channels – The Privilege Savings Club.

The club has been fully branded in line with the look and feel of sit-up’s home shopping channels, and has been designed specifically for their viewers.

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Companies have always looked to instil loyalty in their customers. It’s an invaluable way of increasing customer retention, generating incremental revenue and growing a business.

Loyalty can be encouraged through a variety of methods, including e-marketing, offering consumer rewards and demonstrating excellent customer service. But perhaps the most effective way of forging a lasting relationship with your customers is by asking for, and acting on, their feedback.

With this in mind, The Rocket Marketing Group present their 5 Top Tips for generating and utilising customer feedback. (more…)

Email marketing has become one of the primary methods of communication for companies looking to generate incremental revenue from new and existing customers.

The strengths of email as a marketing tool lie in its ubiquity, speed and economy, and when used correctly it can be an invaluable tool to generate revenue, drive customer retention and encourage repeat business.

However, with so many companies trying to capture the public’s attention, the competition for click-throughs is fierce, and there are important considerations to keep in mind when starting an email marketing campaign.

With this in mind, The Rocket Marketing Group present a guide to the dos and don’ts of email marketing.

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The Rocket Marketing Group have filed end of year results for 2009 showing an impressive 35% increase in turnover from £3.7m in 2008, to over £5m.

In a further year of terrific growth, Rocket’s pre-tax profits have also increased by 55%, proving that Rocket’s commitment to efficiency and business processes is reaping rewards.

Rocket has worked hard to expand on its success over the last three years, and has seen the results of new revenue partnerships with Living TV, Flying Brands and iSUBSCRiBE, as well as securing a further long-term deal with sit-up channels.  (more…)

With VAT set to rise to 20% in 2011, the retail sector will welcome the news that online sales jumped by 22% in May, compared to 2009 levels.

The online market has become a key sector for businesses, in part due to the financial limitations imposed by the recession. Companies have found marketing and selling their products online to be a very cost effective way of generating revenue and attracting customers, with the latest figures showing that shoppers spent £4.5bn online during May alone.

The research, conducted by the International Media Retail Group (IMRG) found that companies who utilised a range of sales channels had the most success. For example, retailers with both physical stores and online facilities saw year-on-year sales rise by 28%, compared with a rise of just 1% for online-only retailers. (more…)

Brands have been queuing up to align themselves to the World Cup, as spending on marketing campaigns looks set to top over £1bn by the end of the tournament.

But is this money well spent? While promotional tie-ins have long since provided a golden opportunity for advertisers to tap into the public’s interest, it seems companies are ignoring basic marketing principles in their haste to capitalise on the tournament.

With this in mind, The Rocket Marketing Group present three examples of common ‘Own Goals’ to avoid when promoting your product during the World Cup. (more…)

One of the more positive trends to emerge from the recent recession is the advent of the discount dining culture. Where regular meals out used to be the preserve of the rich, it now seems that restaurants are opening their doors to a new breed of clientele who are only too happy to eat out once or twice a month, if there’s a discount involved.

Research from comparison website Moneysupermarket.com has revealed that restaurant vouchers are now the most popular of all vouchers claimed online, with diners saving an estimated £3bn in the last year alone.

The number of people in the UK eating out using vouchers has increased by 30% in the last year, with more and more restaurants offering discounts online and through loyalty clubs and reward programmes. With the number of people eating out once a month or more also increasing by 11%, it appears that the stigma of using a voucher to help pay for a meal may be a thing of the past. (more…)

As the UK’s airports begin to tentatively open their doors to the public following a week of travel chaos, experts are beginning to calculate the cost of unprecedented disruptions to British air travel.

While it’s clear that the airlines have lost huge amounts of money (around £1.1bn according to the International Air Transport Association), the cost to British tourism may yet prove to be negligible.

In fact, many industry experts believe the UK’s visitor economy may actually benefit in the long term, as the delays, cost, and discomfort suffered by stranded holiday makers may cause people to think twice about holidaying abroad in the future. (more…)

Businesses throughout the UK are reaping the rewards of promoting from within, rather than looking to external candidates to fill roles.

The Rocket Marketing Group are a Brighton-based company that specialise in creating loyalty and membership programmes, sales promotions and consumer rewards. The company’s dedication to developing a culture of employee development that emphasises training, support and internal promotion has led to a substantial growth in incremental revenue over the last three years. (more…)

As published in The Argus, Tuesday, February 23rd , 2010