The Rocket Marketing Group have filed end of year results for 2009 showing an impressive 35% increase in turnover from £3.7m in 2008, to over £5m.

In a further year of terrific growth, Rocket’s pre-tax profits have also increased by 55%, proving that Rocket’s commitment to efficiency and business processes is reaping rewards.

Rocket has worked hard to expand on its success over the last three years, and has seen the results of new revenue partnerships with Living TV, Flying Brands and iSUBSCRiBE, as well as securing a further long-term deal with sit-up channels.  (more…)

With VAT set to rise to 20% in 2011, the retail sector will welcome the news that online sales jumped by 22% in May, compared to 2009 levels.

The online market has become a key sector for businesses, in part due to the financial limitations imposed by the recession. Companies have found marketing and selling their products online to be a very cost effective way of generating revenue and attracting customers, with the latest figures showing that shoppers spent £4.5bn online during May alone.

The research, conducted by the International Media Retail Group (IMRG) found that companies who utilised a range of sales channels had the most success. For example, retailers with both physical stores and online facilities saw year-on-year sales rise by 28%, compared with a rise of just 1% for online-only retailers. (more…)

Brands have been queuing up to align themselves to the World Cup, as spending on marketing campaigns looks set to top over £1bn by the end of the tournament.

But is this money well spent? While promotional tie-ins have long since provided a golden opportunity for advertisers to tap into the public’s interest, it seems companies are ignoring basic marketing principles in their haste to capitalise on the tournament.

With this in mind, The Rocket Marketing Group present three examples of common ‘Own Goals’ to avoid when promoting your product during the World Cup. (more…)

Businesses throughout the UK are reaping the rewards of promoting from within, rather than looking to external candidates to fill roles.

The Rocket Marketing Group are a Brighton-based company that specialise in creating loyalty and membership programmes, sales promotions and consumer rewards. The company’s dedication to developing a culture of employee development that emphasises training, support and internal promotion has led to a substantial growth in incremental revenue over the last three years. (more…)

As published in The Argus, Tuesday, February 23rd , 2010

2009 was challenging to say the least for a lot of businesses as the grip of recession took its toll. The new year has started with signs of recovery but a lot of the same challenges remain – a recent report stated that in certain areas of the UK one in five shops on the high street are now empty. So despite the green shoots of recovery that exiting the recession brings, there is still a long way to go. The question now is what are the tasks for businesses that have survived the recession and now face a transition period? Are marketing options such as sales promotion through rewards and discounts or loyalty and membership programmes going to lead the way or will there be yet more changes in the way consumers spend money? What next for the marketers? (more…)

Left: Andy Huggins - Managing Director, Rocket Marketing Group. Right: Alan Saunders - Operations & Marketing Director, Rocket Marketing Group.

The Rocket Marketing Group has worked with sit-up channels since July 2006 when they signed their first agreement to provide discount and benefits membership programmes for sit-up channels’ customers. sit-up channels has successfully gained incremental revenue from the sale of these discount and benefits membership programmes to its consumers. Now three and a half years later sit-up channels are extending their agreement with The Rocket Marketing Group to be the sole provider of discount and benefits membership programmes for a further three years. (more…)

The Rocket Marketing Group will now be offering their exclusive Blockbuster 2 for 1 Movie & Game Rental Card on PeopleValue’s Advantage website. PeopleValue delivers employee benefit programmes to a diverse range of organisations.

This new offer gives employees who use PeopleValue, the opportunity to purchase the Blockbuster 2 for 1 Movie & Game Rental Card and enjoy two rentals for the price of one, an unlimited amount of times, for a year. The Blockbuster 2 for 1 Movie & Game Rental Card offers a fantastic opportunity for employees that use PeopleValue to enjoy great entertainment more often. (more…)

As published in The Argus, Tuesday, January 12, 2010