The Wise Marketer recently reported the rise in coalition marketing as a sales promotion technique. Sales promotion has become more prominent in the last year in a blanket effort to get people  to spend their money less cautiously. It has become important to reward consumers for their loyalty so that they continue to spend money at a time when people are trying to cut back. Encouraging reluctant consumers to spend money continues to be the number one priority for brands at the moment and sales promotion is a proven way to do this. We are at the point where now it is an essential tool to remain competitive, particularly on price.

Sales promotion through consumer incentives and brand coalition is not a new or reactionary concept dreamt up as a recession solution. This has long been the bread and butter of companies such as The Rocket Marketing Group who put companies together in loyalty and membership programmes/ discount clubs and create rewards for staff or consumer incentives. The lure of big brands working together can be a powerful solution for potential rewards and an attractive consumer incentive whatever the state of the economy. All the current climate has done is to highlight the importance of sales promotion to consumers, making it now essential for all brands.

The ideas of brand coalition are the principles that loyalty and rewards programmes or discount clubs and consumer incentive rewards were built on. With loyalty and membership programmes/ discount clubs a member joins a club and then becomes eligible to redeem discounts at various retailers. The joint venture of big and small brands work to validate each other and produce a community of customer centric brands that members become loyal to because they can rely on them to understand their needs/ interests. These loyalty and membership programmes or discount clubs can be categorised to target certain markets such as entertainment, home & garden or white-labelled to match particular brands who want to sell the clubs as non-core products and earn incremental revenue.

The idea of high profile sales promotion has now become an integral part of the consumer shopping experience, so it likely to continue in some guise or other even as the economy improves.

Contact Us to discuss the possibilities of developing consumer incentives and brand coalition solutions through loyalty and membership programmes or discount club for your brand.

At this time of year there is only one thing that people are thinking about – all the chores they have to do for Christmas. As a business or employer understanding the pressures of the people who work for you or buy your goods/ services can help you reward these people with a staff or consumer incentive. Christmas doesn’t have to be stressful for anyone really, whether they stay at home or travel away from it all there’s always an opportunity to enjoy those tasks that are written off as chores. Looking forward to a break makes Christmas more exciting and gets everyone into the spirit of the season, and happy staff/ customers are more likely to reciprocate the goodwill. With the range of deals available such as the 241 Hotel Club (which gives members 2 nights for the price of 1), a hotel staff/ consumer incentive can be presented as a lifeline at this hectic time of year. Here are few ideas of Christmas tasks that can be made fun by turning them into a short break through a hotel club:

Shopping

Buying gifts for every friend and family member can be a daunting task but is a great opportunity to visit a new city. The range of different shops will keep anyone interested and could even inspire some presents that loved ones will be pleasantly surprised with. The evenings can be spent relaxing and having fun so the whole experience feels like a treat rather than a chore.

Visiting loved ones

This can be the most stressful element of Christmas – being trapped in a house with every member of family and possibly in-laws too, it’s just not natural. Situations like this across the country are responsible for many a Christmas time bust-up. So how can people avoid this awkward situation? Stay in a hotel! Just because people spend all day together they don’t have to spend all eve/ night together as well. Holiday Inn is currently running a promotion – offering a 25% discount to put the in-laws up this Christmas. We’re sure that the 241 Hotel club is going to give many members’ families 2 nights for the price of 1 this Christmas and make the festivities run a lot more smoothly.

Cooking

Going on a cooking course ensures making a delicious meal is made enjoyable again. It can help to inspire cooks and make them excited about putting the Christmas dinner together by trying out all new skills that have been learnt. Family members will appreciate the tasty change. Using a hotel club for this kind of break can make a really unique but practical get-away and fantastic opportunity for some quality you-time whilst on the course.

Keeping everyone entertained

The Christmas break is often a long one particularly if there are kids that need to be kept entertained. There are only so many hours the toys will keep everyone occupied before there’s a need to break free from the same 4 walls. Theatre breaks are great and there are so many fantastically magical shows on at this time of year from funny pantomimes to spectacular West End shows. There is sure to be something for anyone’s interests and won’t break the bank, particularly when they get 2 nights for the price of 1.

There are so many interesting and beautiful places to stay in the UK and Ireland so people don’t have to go far for a holiday that can make them feel better, whatever they’re into.

Anyone interested in purchasing a reward such as the 241 Hotel Club as a staff or consumer incentive or partnership marketing reward please Contact Us. The club enables members to enjoy 2 nights for the price of 1 at over 300 hotels throughout the UK and Ireland, so is a great staff or consumer incentive for anyone.