We understand it can be hard to know how best to pass on a discount to your customers, making sure the right people use them and become brand loyal. Below we discuss some of the most popular ways for businesses to offer a discount.

3rd party discount club

Loyalty and membership programmes or discount clubs are a good free marketing and sales promotion solution that enables brands to pass on an exclusive discount in a controlled manner. Discounts on the brand are only available to a closed group of people meaning the value you are giving them feels exclusive. It’s an excellent way to pass on an exclusive discount and encourage customers to create spending habits with your business, become regulars and eventually brand loyal. Loyalty and membership programmes or discount clubs are generally a free marketing tool for businesses; all you have to do is offer an exclusive discount for the members of the discount club. It is an excellent way to raise brand awareness and because it is a controlled, free marketing option there is minimal risk involved.

Discount cards

This is a widely recognised media in sales promotion used to pass on an exclusive discount to customers. Any company whatever their size or marketing budget can encourage return business through this technique, from independent hairdressers to multinational chains. This is a strong way to encourage a repeat purchase to a targeted section of consumers who are already likely to have experienced your brand.

Popular high street rental store Blockbuster worked with The Rocket Marketing Group  to develop a 2 for 1 Movie & Game Rental Card which is initially being given to members of Rocket’s Entertainment Club. The Blockbuster 2 for 1 Movie & Game Rental Card is also available for other agencies to buy from Rocket so they can use it for other partnership marketing offers/ staff incentives etc. It benefits Blockbuster as it drives loyalty to their stores throughout the UK rather than competitors. For the customer it feels like an exclusive discount because they have to show the Blockbuster 2 for 1 Movie & Game Rental Card in store when they make their purchase. The card is distributed to an initial active membership base of over 30,000 people so the targeted captive audience is considerable, heightening the chances of marketing success.

Rocket also promotes similar products like the Paris Pass and London Pass that offer discounts on multiple products/services like public transport and attractions. Plus the popular 2-4-1 Beautiful Britain which gives members of The Home & Garden Club access to some of Britain’s most beautiful gardens.

Loyalty rewards

Everyone likes to receive something for nothing so to reward a customer for using your products/services is a good way for them to gain a positive association with your brand. An exclusive reward such as a free product or even something like a free flight to Europe helps members to feel that they have received added value for purchasing a brand. A good example of this is when members of The Big Savings Club are offered a number of free rewards including a free flight to Europe for taking a trial of the club. This sales promotion technique entices people to extend their membership and also gives them a positive experience of the brands involved and the experience of using the club. In effect they get a free flight to Europe for being loyal to the brands within the club. This reward is provided by the savings club but is linked as a reward to the brands within the club. A free flight to Europe is only one of the rewards brands could offer to customers, there are also smaller ones that don’t offer as much added value but can act as unexpected special treat, such as a free mini beauty treatment.

Similar models also include points collection discount cards such as Nectar, customers can build up their discount by being loyal to their brand and those associated with them. Though this is a variation the end result is the same.

Discount voucher

Discount vouchers are another popular sales promotion technique and can be distributed in a number of ways. Some of the most popular include offering an exclusive discount through in store promotions, e-shots or loyalty and membership programmes. Discount vouchers or coupons did have a stigma attached but in recent years but as the credit crunch hit Britain they’ve become mainstream again. Giving discount vouchers away in store is a good way of rewarding existing customers and making sure they remain brand loyal but can fail to entice new customers. E-shots have been used more and more over the last few years but can be passed on to too many people and encourage too much redemption from bargain hunters. Loyalty and membership programmes give discount vouchers to a large closed group of active members who have specific interests such as entertainment or DIY. Discount vouchers distributed in this way not only appeal to existing customers but also to a selected closed group of potential new customers. To distribute the voucher through a loyalty and membership programme or discount club is a free marketing solution as the voucher is produced by the club for its members.

If you would like more information on free marketing through loyalty and membership programmes and discount clubs or exclusive rewards such as the Blockbuster 2 for 1 Movie & Game Rental Card and free flight to Europe please Contact Us today.

Offers correct at time of publication and subject to terms and conditions.

The Rocket Marketing Group has been upgraded from ISO 9001:2000 to ISO 9001:2008 following a very successful annual inspection.

The British Standards Institution inspectors found no non-conformances and were pleased to award Rocket certification for the integrity of the organisation’s management system over the current assessment cycle, enabling continuing assessment and confirming a forward strategic plan.

The business has a team of over 30 staff, covering marketing, creative, technical, fulfilment and call centre specialists, all fully managed in-house. The certification applies to all sectors of the business and confirms Rocket as a highly professional operation. By being responsible for insisting on quality and reaching excellent standards throughout the business Rocket are leading the way in this area of the Sales Promotion industry.

Roz Garnem, Operations and Quality Manager at The Rocket Marketing Group commented: “I cannot believe that it has already been a year since we were first assessed by the British Standards Institution (BSI) and given our ISO 9001:2000 certification. I am very pleased that I have had this opportunity to head up this project and pleased that we have managed to continuously maintain our Quality Management System (QMS) to such high standards since its implementation last July. Plus this year, we actually managed to be upgraded to ISO 9001:2008, which is the most up-to-date version of the standard.

Being assessed against this globally recognised standard has allowed us to continue the growth of this Company in a structured and controlled way and helped to heighten our profile when facing prospective new clients, whilst still allowing us to keep our customers’ interests in the foreground.

Many thanks to Terry and Andrew of TW Associates for helping us to make this happen.”

The Rocket Marketing Group is continually striving to reach the highest standards of service, confirming the company’s dedication to excellence.

The Rocket Marketing Group has agreed a new partnership with Blockbuster Entertainment. Rocket has come together with Blockbuster and created a 2 for 1 Movie & Game Rental Card.

Exclusive rights for the 2 for 1 Movie & Game Rental Card are held by The Rocket Marketing Group who will market the product directly to businesses, for use as staff and customer rewards.

This partnership is great news for consumers as it is a superb new product which could potentially save them a considerable amount of money. In the current economic climate it is important that any promotion matches the mood of consumers and this makes a cheap night in even cheaper, giving customers the opportunity to enjoy themselves more often.

Rocket will also be using the 2 for 1 Movie & Game Rental Card as a reward in a number of its loyalty and membership programmes.

Andy Huggins, Managing Director of The Rocket Marketing Group commented: “This is a great time to be working with Blockbuster. It seems that staying in is the new going out and so the 2 for 1 Movie & Game Rental Card is something that our club members will love.”

Bryn Owen, Head of Marketing at Blockbuster Entertainment added: “We’re delighted to be working with The Rocket Marketing Group to launch the 2 for 1 Movie & Game Rental Card. It’s a fantastic product that will help customers save money as well as enjoy great entertainment.”

Any company interested in buying this 2 for 1 Movie & Game Rental Card should contact The Rocket Marketing Group on 01273 66 88 22.

Offers correct at time of publication and subject to terms and conditions.

Times are hard for a lot of businesses at the moment and the country shows little sign of recovering from the recession any time soon. Loyalty and membership programmes offer consumers the great value they are looking for; they can also give businesses what they want in terms of free marketing, plus loyal and regular customers.

Plenty of businesses offer promotional sales but loyalty and membership programmes are a more sustainable way to give discounts. Members know to look within their loyalty programme, whether this is through their directory or online, when they want a reliable, exclusive discount.

Permanent or aggressive high street discounts can be potentially damaging to brand reputation, as they can devalue the brand’s offering in the long-term – something that is notoriously difficult to rebuild. Loyalty and Membership programmes can be a way to combat this as the discount the customer receives feels more like a privilege. When the discount is seen as exclusive to a member, then it is perceived as something of greater value.

The Entertainment Club, operated by The Rocket Marketing Group is a great example of a loyalty and membership programme that supports the entertainment industry. The club offers discounts to members on a range of entertainment from film rental to adrenaline sports, giving members a comprehensive list of activities to keep them entertained. Featured partners include large high street brands and online retailers like Odeon, Blockbuster, HMV, Theatre Tokens, PC World, Firebox, Bowlplex, Virgin Wine and Virgin Experience Days.

A number of the businesses that are featured in The Entertainment Club have seen good sales results this year as people like to look for discounts so that they can continue to enjoy life as much during recession. In this respect loyalty and membership programmes are proving to be useful for partners, helping them to beat the recession. It certainly means that people are changing their spending habits in search of cheaper forms of entertainment, as is the case with Virgin Wines.

Emma Franklin, Virgin Wines Account Manager said: “Staying in is the new going out as people try to find ways to make their money go further. Having wine delivered at home is a perfect solution, and The Entertainment Club puts us in touch with those who are looking for just this kind of service and special introductory offer.”

Other forms of entertainment that are normally prohibitively expensive also have a role in difficult economic times – providing both a form of escapism and also falling into the bracket of affordable entertainment when they are discounted via a loyalty and membership programme. Theatre Tokens has noticed an upward trend in sales this year and feel that the economic downturn could have actually helped sales!

Helen Jones, Marketing Manager for Society of London Theatre comments: “We’ve found that during difficult times people turn to and enjoy entertainment as a way of escaping from the worries of everyday life even if only for a short time. Despite the recession theatre is proving to be popular and our sales of Theatre Tokens have increased by 14% this year compared with the first five months of last year.”

Whatever the public’s reasons for turning to Entertainment Club partners, it remains an effective free marketing tool for businesses, which is sensitive to the mood of the nation. A free marketing solution such as a loyalty and membership programme is a great opportunity for many businesses and those consumers who are continually searching for the best discounts.

Andy Huggins, MD of the Rocket Marketing Group comments: “This year we relaunched The Entertainment Club with a great new look and a fantastic website that is as informative as it is fun. There are some amazing discounts for members, on everything from movies and music to fun, food and drink. And because membership numbers are constantly increasing, then so is the opportunity for businesses to promote themselves, during the harsh economic climate.”

If your business would like to discuss becoming a partner in The Entertainment Club (or another Rocket Marketing Group programme) or for more information on the benefits of promotional marketing please contact Andrew Spratley on 01273 668822 or enquiries@rocketmarketinggroup.com

The Rocket Marketing Group has enjoyed real success and growth as a business over the last 18 months and decided to share its good fortune by getting involved in the local community. Rocket took the opportunity to sponsor a new 5-a-side football team, The Brighton and Hove Rockets. Alan Saunders, The Rocket Marketing Group’s Operations and Business Development Director is a key squad member.

Alan said: “It’s been a great year for The Rocket Marketing Group; I just hope some of this rubs off on The Brighton and Hove Rockets!”

The team play in the Pitch Invasion league and after local success they decided to take their skill on to the international stage for a one-off competition in Europe. The Brighton and Hove Rockets travelled to Poland to compete in The Krakow Trophy. An exciting competition saw The Brighton and Hove Rockets conquer Europe and win silver medals. A commendable effort, but we’re sure the boys will be blasting off next year to go one better and take the Trophy home.

Pictured from left to right (back row) Alan Saunders, Mathew Pell, Fabio Maritano, (front row) Joe Di Fede, Gary Cox, Adam Slingsby.

Advertising is expensive and whilst it is essential, it becomes increasingly difficult for a business to advertise through the traditional mediums when advertising budgets are being slashed. Companies are looking for more cost-effective ways to promote their brands. There are lots of marketing options and some can prove to be just as effective. This is in part due to the changing times (people absorbing media in different ways) and the improvement of the channels for advertising online etc. This is compounded by the fact that most people now spend time looking for the exclusive discounts available not just the brands they are familiar with.

In a report researched and compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA), it was found that the total UK adspend fell by 3.9%, but when separated and analysed by medium it revealed that while newspaper expenditure fell the most (12%) and spend on every other medium also fell, internet expenditure was up by 17.3%.

Internet advertising is an attractive media choice and marketing option at the moment because it can be more cost-effective than other forms of advertising. The rise to stardom of sites such as Facebook and Twitter just add another dimension which is yet to be completely and successfully tapped into.

Another cost-effective option is to look at the free marketing options. Loyalty and membership programmes offer a way to market a brand for free and are operated by a third party, meaning minimal human resources for the business involved. All the business has to do to feature in a loyalty and membership programme is offer an exclusive discount to the club members. This also answers the public’s demand for exclusive discounts on the items/ services they purchase. The members use a directory and/or website featuring all the businesses and their exclusive discounts, to look through when they want to shop or plan an experience. The Rocket Marketing Group operates a number of different loyalty and membership programmes including The Big Savings Club, The Entertainment Club, The Home and Garden Club and JML VIP Club. These clubs collectively have a membership base of over 100,000. The captive audience is considerable, so surely this is something that most businesses offering products and services would benefit from?

Contact Us if you would like to discuss how a Rocket Marketing Group, loyalty and membership programme can be a good marketing option for your business.

Loyalty and membership programmes can really help generate customer loyalty because of the positive association consumers feel when belonging to a club and enjoying the privileges and exclusive discounts.

When the average exclusive discount is multiplied by the number of different businesses offering a discount in a loyalty and membership programme the joint saving of a loyalty and membership programme for a member is huge.

The member sees the savings as a whole and therefore what is a relatively small amount for one business can appear to be more to a consumer. This is because the exclusive discounts are seen in the context of the complete amount saved with a loyalty and membership programme, such as The Big Savings Club.

This table shows the real value of the savings that can be made using a sample of the best exclusive discounts Big Savings Club Members can use*:

When members save this much money the associative value for brands featured in The Big Savings Club can be immense. This is the advantage loyalty and membership programmes have over seasonal sales, one-off vouchers and promotions. The loyalty and membership programmes also offer a continual point of reference for members, helping to generate customer loyalty.

The Rocket Marketing Group operates a number of different loyalty and membership programmes. They are free for businesses to be featured in when they offer an exclusive discount to members. The largest of the loyalty and membership programmes The Rocket Marketing Group operate is The Big Savings Club and with over 56,000 members the opportunity to reach a new audience and generate customer loyalty is impressive.

Contact Us if you would like to offer consumers an exclusive discount with your business through a loyalty and membership programme, encouraging consumers to spend money with your company and have a positive experience attached to your brand.

Offers correct at time of publication and subject to terms and conditions. *Big Savings Club savings have been calculated from average UK family spending figures from the “Expenditure and Food Survey” and “Family Spending Survey”, Office for National Statistics, 2006. All member privileges quoted are correct at December 2008 and may be subject to change. All figures have been rounded to the nearest pound.

This summer the recession is set to continue but there are a number of factors which will help certain businesses do well during this period. Tapping into these and understanding how to make the most of valuable consumers will be the key to a successful summer. Some of the elements that could help British businesses do well this summer include:

The good weather

Early predictions have told us that we should have a hot summer in Britain this year. Although the forecasts are not completely reliable, we have been blessed so far with the sunny weather.

Chief Meteorologist at the Met Office, Ewen McCallum, said: “After two disappointingly-wet summers, the signs are much more promising this year. We can expect times when temperatures will be above 30 °C, something we hardly saw at all last year.”

Not only does the good weather put Brits in a good mood but it means that they become valuable consumers as they spend money on their gardens, barbeques, days out, nice food for picnics etc. These are all important for British Businesses to have a successful summer.

Ian Cheshire, Group Chief Executive of Kingfisher plc, said: “We have made a good start to the year, boosted by better weather and a later Easter.  B&Q in particular capitalised well on this increased demand, growing its market share and doubling its retail profit.”

Less people are going abroad for summer holidays

Despite the rise in the amount of budget airlines and cheap package deals over the last couple of decades, a foreign holiday is still considered a treat. In the last year a lot of people have been looking for ways in which to cut back and they have been realising the easiest way to do this is by forgoing luxuries and treats. This has largely been bad for British businesses but the reduction in the amount of people taking a foreign holiday could be a blessing for a lot of others. When Brits stay at home for the summer they are valuable consumers.

RAC revealed that nearly two-thirds of those that holidayed abroad last year are staying put this year and short distance travel plans are up 33% on 2008.

The Caravan Club has noticed a positive change this year reporting that advanced bookings for 2009 are up by 40% on 2008.

More people visiting Britain

The weak pound may mean that we don’t get much for our money in Europe, but this works both ways. Can we expect people from other European countries to flock to Britain for a cheap holiday? For them it’s possibly the best time to visit the UK, at a time when they’ll get more for their Euro. If this proves to be true Britain will get a new group of valuable consumers.

Interest rates at an all-time low

This has an effect on the amount of disposable income people have. For those on a tracker mortgage the interest rate drop will not have just eased the financial pressures on them, but could well have released another pocket of disposable income. Brits are being cautious with their money but with savings rates also low it’s not as appealing to save any spare money either.

It is important to make sure that the British people who are spending money in the UK do so with your business and one way to do this is by marketing your brand through a loyalty and membership programme. The Rocket marketing group develop loyalty and membership programmes, offering members discounts from a range of companies offering everything from shopping to leisure. It is completely free for companies to feature in the loyalty and reward programmes when they offer an exclusive discount to members. Across all the clubs Rocket has over 120,000 full active members nationwide. Therefore this makes it a powerful marketing tool for British Businesses. Loyalty and membership programmes target those in the UK who are looking to spend money on a good deal. Targeting these consumers could make this a successful summer for your British Business.

Contact Us if you would like to discuss how a loyalty and membership programme can work with your business to encourage consumers to use your products/ services, and help you have a successful summer.

The British public’s spending habits have changed in the last year, not only with how much they are spending but what they are buying. Consumers expect a bargain and there are plenty of sales on the high street to cater to this. But the changes in peoples’ lifestyles extend beyond the brands they’re buying, as it’s also impacting on the way they spend their time. Striving to save money is no longer a taboo and there is an increasing amount of consumers having money saving fun.

Possibly the simplest example of money saving fun is to make something yourself; this can be anything from clothing to food. The drop in restaurant trade and increase in supermarket profits suggests that more people are cooking dishes and meals themselves – both saving money and spending time on a new hobby. Back in December 2008 electrical store Comet noticed a rise in sales for gifts that were designed to save people money. Sales of coffee machines and breadmakers were up 433% and 1275%. Coffee machines can help Brits save up to £500 on regular trips to the coffee shop and breadmakers produce around three loaves for less than the price of one in the supermarket. Chocolate fountains, were popular in 2007 but in December 2008 were bottom of the wish list, below microwaves and toasters.

In December, Bob Darke, Commercial Director at Comet commented: “Christmas shoppers are taking advantage of great deals with many opting for practical gifts for friends and family that will help them save money in the longer term.  This week we’ll have many more deals on a wide range of electrical products to appeal to all our customers.”

The horticultural trades are also performing well in uncertain times and gardening is being taken up by the younger generation as they develop their gardens for social use. The recession is greatly impacting on what young adults are spending their money on and the statistics showing this indicate a definite social and cultural change and a trend towards consumers having money saving fun.

The key findings of the Horticultural Trades Association (HTA)  GIM Garden Intentions 2009 survey reveal that: 29% intend to spend more time working in their garden this year, 25-34 year olds are most likely to increase the amount of time working on their gardens (44%). The reasons given for spending more time working in the garden include: prospect of better weather this summer (48%), growing interest in gardening (37%), plans for a major garden overhaul/ redesign (23%), intentions to grow more fruit and vegetables (22%), working less and spending more time at home (18%). For relaxing and entertaining 31% of respondents plan to increase their use of their garden this year. Once again it was the 25-34 year olds that are most likely to spend more time relaxing and entertaining in their garden (42%) this year. 9% also stated that they are cutting back on more expensive pastimes and 8% cutting back on holidays away from home this year – and spending more time in the garden.

We can see the country’s need to save money; even if it means a lifestyle change it doesn’t mean people are enjoying life any less – Brits are actually having fun spending time saving.

The Rocket Marketing Group understands the need to have fun whilst saving money and operates a range of loyalty and membership programmes that offer members exclusive discounts on a range of products and services. The programmes include The Home & Garden Club, The Entertainment Club, and The Big Savings Club. The loyalty and membership programmes all mean that members can have money saving fun, helping them to enjoy themselves more often. The success of these loyalty and membership programmes show that people are actually having fun spending time saving.

Contact Us if you would like to discuss how a loyalty and membership programme can work with your business to encourage consumers to use your products/ services, however they like to spend time saving.

When will consumers start enjoying the shopping experience again? The British Retail Consortium has recently reported that consumer spending increased 6.3 per cent from April 2008. With sales figures up on this time last year, can we see this as an indicator that the general guilt of spending any money unnecessarily has subsided? And is there anything businesses can do to make the public love shopping again?

Stephen Robertson, Director General, British Retail Consortium, said: “The best sales growth for three years is good news but let’s be cautious. A sunny Easter that fell in April this year is the key reason why overall sales are up compared with last year when Easter was in March and miserable. Sales of garden goods, outdoor leisure, clothing and food did well but other non-food sectors missed out on the seasonal boost and the total spent on food rose less than food inflation, indicating the amount sold dropped.

Following a tough winter, there’s some pent up demand but there’s no reason to think customers suddenly feel flush or eager to spend. With unemployment set to grow through the rest of the year, mounting jobs worries will hold back spending for some time. It would be great if the historically weak performance of the last twelve months was behind us but we shouldn’t celebrate yet.”

Businesses have done a lot to try and entice the public back into spending and it is working to some extent but there are limitations to the success consecutive sale periods can have. It can damage overall consumer loyalty, devalue the brand and the rewards can rarely match what a loyalty and membership programme can offer?

When the objective is to make consumers feel rewarded for buying and/or remaining loyal to a specific brand, a loyalty and membership programme can do this extremely effectively. The other advantage is that marketing a brand in this way incurs no cost for participating businesses; all they have to do is offer an exclusive discount for members. A business’ customers who are members of the loyalty or membership programme receive extra free rewards which give added value to the exclusive discounts they receive from the business.

The Rocket Marketing Group operates a number of loyalty and reward programmes and the largest of these is The Big Savings Club. The Big Savings Club features businesses offering exclusive discounts, from a variety of sectors including Shopping, Entertainment, Travel, Health, Fashion, Kids and Motoring. When a customer joins this club they are given seven free rewards which they can redeem along with the discounts offered by the featured businesses.

Rocket feel that consumers should really start to love shopping again when they receive the exclusive discounts and free rewards contained in The Big Savings Club. The rewards include a Free European Flight, Sail to France for Free, Free UK Hotel Accommodation, Worldwide Accommodation for a week for just £200, 2 for 1 Golf, City Cruise and £400 off a Holiday to Florida.

Contact Us if you would like to discuss how a Rocket Marketing Group loyalty and membership programme and free rewards can make consumers love shopping at your business.

Offers correct at time of publication and subject to terms and conditions.